Trusted Tips and Resources

Trusted Tips & Resources

Citations, mentions, and SEO - how being a Trusted Saskatoon partner positively impacts local Google rankings

Citations, mentions, and SEO explained by Sara, owner of Trusted Saskatoon. 

There are many benefits to being a Trusted Saskatoon partner. My local team spends all of our time and energy promoting the Saskatoon partners on the directory as the best options in their industry in Saskatoon and the surrounding area. Once a business passes our unique verification process we invest in consistent advertising and we promote them both individually, and as a community as trustworthy, reputable locally owned, and accountable businesses. We do not do this because they ' bought our favour', we do it because they have proven themselves to be trusted.  Each of the businesses listed on Trusted Saskatoon has signed a contract where they agree to uphold the 5 Trusted Guarantees of Service. 

There is a lot of work and effort that goes on behind the scenes that may not be immediately obvious or understood by our Partners. In this article, I explain how my team helps our partner's websites rank higher in local search independently of their listings on our Saskatoon directory.

 

The SEO Impact Being Trusted Has On Our Partners Local Search Rankings

The key to being found online is having correct, consistent information online. That combined with fresh\new, relevant content on sites that are both yours and NOT yours, is what the internet and search engines really value!   
This is where local SEO citations and mentions on high-quality local directories such as Trusted Saskatoon, on social media, and other trustworthy websites and sources come into play.

What are citations and how do they impact local SEO?

Citations are online mentions of your business on 3rd party websites. If your business is listed on Trustedaskatoon.com, that counts as a local citation. The same goes if your business information is mentioned or featured on 3rd party blog posts or online newspaper/media articles- such as the Star Phoenix new faces new places for example. Citations and online mentions are important for local businesses online since they send out signals that tell Google and the other major search engines they can trust your Saskatoon business.

Why do we recommend focusing on citation building?

We all want to be on the 1st page of Google for our category in our local market for our main target search keywords. If your website ranks higher in search, then it should attract more visitors, generate leads and that should lead to more business. 

To be well ranked in local searches, you need to make sure the search engines have all of the correct information they need about your business. If your most important data is not consistent, the search engines are less likely to put your website forward as a high-ranking option for local prospects searching for your products and/or servcies. 

How The Local Search SEO Point System Works

Google is essentially the head librarian of the web, and as there are over 570,000 new websites added per DAY to the internet it’s a HUGE job! As such, Google has lots of 24/7 ‘library assistants’ helping with the massive and ongoing task of ranking the approximate 1.7 billion websites currently listed on the world wide web. If these assistants, or ‘web crawlers’, find links on 3rd party websites that link back to your business’s website, then they know it is trustworthy and you will earn an SEO point. If that backlink is on a quality local website, like www.trustedsaskatoon.com, then you are awarded additional, highly valued local SEO ‘points’. The same is true for citations; if web crawlers find your business information listed in important online directories, mentioned on other people's blogs, and featured in articles / local news, it solidifies the fact that they can trust your business information to be correct.

Citation building is a small but important piece of the local search marketing puzzle. Our team is working on our clients' behalf to ensure the information we have about them on Trusted Saskatoon is up to date and relevant.

Check out the video below for more information, and if you have questions please do reach out to our team!  

What’s the difference between online citations and online mentions? 

An online mention is when a business or brand is referenced, or "mentioned" on the internet. While often referring exclusively to social media mentions, they also count every time an online publication, website or blog ‘ mentions’  a brand or business name. If the mentions are combined with backlinks to your website and over 300 words of rich locally-focused content all the better.  By rich, we mean that the content includes elements such as quality, copyright-free images, relevant keywords, embedded videos, location-specific words, etc. If that is the case, then the value of that mention increases A LOT! This is why we ask our Partners to work with us to provide information about their specific business/ industry. We take that information and write quality Trusted Saskatoon Tips that feature them as the local experts in their industry!  

When we tag our Partners on our Facebook, Instagram, LinkedIn, or Twitter platforms the search engines and the web crawlers take note, this, in turn, adds additional SEO POINTS and improves their website’s organic search value. Their business and websites gain more ‘authority' within their respective industry categories in local search. Positive SEO leads to increased visibility, which can then prompt more mentions and further increased SEO points. Less is definitely NOT more when it comes to citations, mentions, and links to websites.

If Partners want to make the most of our expertise, promotions, and online klout, then they need to provide us with more information in the form of interesting, helpful and engaging expert tips about their industry. Our team will do the rest, we know how to take the content and get as many ‘ SEO points ‘ as possible. We then pay to promote that content locally so it reaches your ideal prospects. The more we can help our clients build a solid citation and link-building foundation the better they rank in local searches for their categories.  Our goal is that our Trusted Saskatoon Partners get their unfair share of leads in their categories locally online! 

About Trusted Sara

The founder of Trusted Saskatoon, Sara Wheelwright has over 25 years of marketing experience. A multi-award-winning entrepreneur and marketer, she expanded Trusted’s services by launching a full-service Saskatchewan digital marketing agency, Trusted Marketing Services in 2014. The success of Trusted is a testament to the importance of having business integrity in a digital age, where access to free-flowing information is constantly influencing consumers. Her experiences and insight are relevant to all business owners interested in progressive marketing strategies. Her biggest strength is being able to communicate the complexities of online marketing and how the internet works to local business owners in a way that they can fully comprehend. This, in turn, empowers them and helps them compete in this new marketing landscape.


Hairstyle Inn Salon Your Trusted Saskatoon Salons for 10 Years!

TRUSTED SASKATOON RECOGNIZES OUR 10 YEAR PARTNERS!

In this series of articles, we are shining a spotlight on the businesses that have been with us since we launched in 2011. We want to thank them for TRUSTING our team, and we are recognizing each of them individually for providing 10 years of OUTSTANDING service to the public of Saskatoon and surrounding areas! In this article, we celebrate and recognize Laddie, Shelley and their amazing team at Hairstyle Inn Salon.

We are pleased to celebrate Hairstyle Inn Salons who have been TRUSTED Saskatoon Salon partners for over 10 years!

Right from the start Laddie and Shelley James believed in our idea and they believed that together we could make a difference! Hairstyle Inn Salons are a fun, fresh & locally owned; well-known salon group with TWO Saskatoon locations. Hairstyle Inn at the Centre Mall and Hairstyle Inn at The Lawson MallTheir wonderful creative team makes up one of Saskatchewan's premier cut, colour and design salon groups, established by the James family in 1976 when Laddie’s father opened up their first location.

Laddie has an impressive reputation within the salon industry worldwide, and he has been invited as an expert to perform and speak at major industry events and fashion shows from New York to Amsterdam! Hairstyle Inn Salons are in an industry that is notorious for the turnover of staff, but they buck the trend. They have many long-standing team members, including Katherine, who has been a stylist at the Centre Mall location for 35 years! This really showcases what sets them apart, the wonderful, caring and supportive environment that has been built and nurtured there over the years. They have a huge heart and it is OBVIOUS to anyone that steps inside their salons.

It’s easy to see why Hairstyle Inn Salons have such a great, long-standing history in Saskatoon and so many satisfied clients... me included! Every time I walk up to the counter I’m always greeted with a smile no matter who sees me first. I’ve been lucky enough to have my hair done by a few of their talented stylists and each and every time they are professional, friendly, and really take their time to get to know me personally. At either HSI location, it really is a place where everyone knows your name... or at least that’s how I feel! I’ve been to other salons around the city for many years and Hairstyle Inn Salons are by far the best around, and I’ll continue to go there and rave to others about their amazing team and outstanding service!


GIVING BACK TO THE COMMUNITY IS THE FOUNDATION OF HSI

The team at Hairstyle Inn Salons also gives back to our community in a huge way. They always step up to donate items and time, including volunteering at The Persephone Theatre, C95 Radio marathon, and last but certainly not least, the non-profit that Shelley James founded in 2006 - TLC@HOME. TLC@Home stands for Touching The Lives Of Children at Home. They provide a Christmas shoebox full of gifts for children at several participating inner-city schools in Saskatoon. They started with a few classes in one school and have continued to grow the number of children we reach each year. Their goal is to reach every child in each of the community city schools in Saskatoon. 


The Trusted team have been actively involved in fundraising and donating our time to this great initiative. We treasure the days over the last 7 years that our team has been invited along to distribute gifts directly to children in the schools.


 



Our involvement with  TLC@Home sparked the idea to launch a non-profit category on Trusted Saskatoon to further support 4 local non-profits and the Trusted team is proud to support TLC@Home as a Trusted Saskatoon Non-profit. 

Hear from the wonderful Laddie and Shelley by watching the Behind The Brand interview that was recorded last year. 



Over the last 10 years, Hairstyle Inn Salons has been re-checked, re-verified and mystery shopped several times, and each time they pass with flying colours. They continue to be top salons in Saskatoon and they have always upheld our 5 TRUSTED GUARANTEES of service for the 10 YEARS as Trusted Saskatoon Partners.



When the Trusted Saskatoon team gives a business the 'Thumbs Up' it really means something!! So continue to use and recommend TrustedSaskatoon.com to FIND GREAT LOCAL BUSINESSES YOU CAN TRUST like Hairstyle Inn Salons!

Hairstyle Inn Salons have been given the thumbs up as Trusted Saskatoon Salons for 10 years!!

Hairstyle trends change like the weather, but Shelley, Laddie, and the rest of the Hairstyle Inn team are always keeping up to date! For the best Saskatoon salon experience and Trusted customer service call Hairstyle Inn salon today or get more Hairstyle tips Inn in our Trusted Salon Tip Library.





Trusted Saskatoon was founded on the principle that great local businesses deserve the promotion. We know they are out there, we have found many already, and we work hard to find more. Please help us by nominating your favourite Saskatoon businesses here.

Marla Janzen Celebrates 10 Years As A Trusted Saskatoon Realtor!

TRUSTED SASKATOON RECOGNIZES OUR 10 YEAR PARTNERS!

In this series of articles, we are shining a spotlight on the businesses that have been with us since we launched in 2011. We want to thank them for TRUSTING our team, and we are recognizing each of them individually for providing 10 years of OUTSTANDING service to the public of Saskatoon, and surrounding areas! This first article is to celebrate the first EVER Trusted Saskatoon partner, Marla Janzen, a Trusted Saskatoon realtor

Marla Janzen, a Saskatoon REALTOR® You Can Trust  

Marla Janzen is truly outstanding, not only as a local Saskatoon realtor, but she is an amazing person, mother, wife, daughter, and friend to everyone she meets! Her personality is infectious and she truly takes a heartfelt interest in her clients' needs and goals. It's easy to see why she has risen to the top ranks of all realtors in Saskatoon in such a short period of time. Marla is a multi-award-winning agent with eXp Realty. She has won dozens of awards throughout her real estate career, most are for real estate sales, but she has also been recognized for her outstanding marketing! In 2016 Marla was the recipient of the WMBEX Marketing Award at the Warman & Martensville Chambers of Commerce Business Excellence Awards. She has made a commitment to represent Saskatoon, Warman, Martensville, and the surrounding area with the highest caliber of professional real estate service ever experienced in those communities!

Marla was taught that honesty, hard work, and stellar customer service are the most important parts of the business and she puts that philosophy to practice as she strives to be the best real estate agent in the area. She has been a Saskatchewan real estate agent since 2004 and she brings her vast knowledge and experience to help each of her clients and their specific needs. As well, Marla is adept at handling any transaction, regardless of property type or price point. We are confident she will offer you an outstanding experience, whether you are buying your first home, dream home, rental property or selling an existing property.


Over the years, Marla has been re-checked, re-verified and she has been mystery shopped, each time she has passed with flying colors. She has also consistently upheld our 5 TRUSTED GUARANTEES of service for 10 YEARS straight, she has never had as much as a grumble or complaint! Sara was proud to present her with her 10 years Trusted Saskatoon Partner Award. 

"Marla has been a joy to deal with over the last decade. She helped me find the perfect home for my family and the entire process from beginning to end with stress free. I am so impressed with how she has built her business and her brand over the years and she embodies what it means to be ' Trusted '." - Sara Wheelwright - Trusted founder. 

Marla Janzen has been a Trusted Saskatoon Real Estate Expert for over 10years!


If you’re thinking about selling your home, contact award-winning SASKATOON REAL Estate agent Marla Janzen today for a free consultation! She would be happy to offer you her personalized opinions.


Marla guarantees to provide you with a stress-free, hassle-free, wonderful experience and we are sure once you have met her that you will not contact anyone else! 

When the Trusted Saskatoon team gives a business the 'Thumbs Up' it really means something!! So continue to use and recommend TrustedSaskatoon.com to FIND GREAT LOCAL BUSINESSES YOU CAN TRUST like Marla Janzen with eXp Realty!


You can find out all about Marla's philosophy, what attracted her to the real estate industry,  and hear what drives her to provide excellence each day in the Behind The Brand Video we recorded with her in 2020. 

The Trusted Saskatoon 10th Anniversary $10,000 10 week giveaway and introducing the Trusted Troops

Trusted Saskatoon Celebrates Our 10th Anniversary In Style With a MEGA Giveaway! 


" Time definitely flies when you are having fun. On June 1st 2021, it will 10 years since I took the leap of faith and launched TrustedSaskatoon.com to the world! Over the last decade our service has helped 10'000's of local consumers, just like you, find trustworthy local businesses in and around Saskatoon. Over that time, we have promoted and supported 100's of wonderful family, small and locally owned business operated with integrity. I call them our Trusted Saskatoon Partners because they are so much more to our team than 'just clients.' Many of the Partners have been with me for the full 10 years,  and I am eternally grateful to everyone who has been part of this amazing journey! " - Sara Wheelwright 

Trusted as a company has grown from a 1 person business, from the kitchen table of our founder Sara Wheelwright. Now 'Trusted' as a company has lovely offices in downtown Saskatoon and we employ twelve local people. We expanded out of Saskatoon and have a Trusted directory franchise in Regina and a full-service marketing agency, Trusted Marketing Services, that offers everything from social media to animated videos and website development.  

Over the last 10 years, we have been fortunate enough to win multiple awards for entrepreneurship, marketing, and community support. This includes two prestigious Saskatchewan Chamber ABEX Awards, a SABEX Award for Marketing,  and, in addition, Sara has been the recipient of several entrepreneurship awards both locally and internationally. Trusted has donated $10,000's to local non-profits and folks in need, and our local team members have collectively volunteered 1000's of hours in the community. We have also given away $10,000's in prizes to 100's of lucky winners over the years.  We love what we do, and we appreciate every fan, every website visitor,  every Trusted Saskatoon Partner, and every Trusted team member, both past and present! 

Two Trusted Announcements 


To celebrate our 10th anniversary, we are launching our Trusted Troops program AND our 10th-anniversary contest, where we are giving away $10,000 in prizes over 10 weeks!


Q: WHY Enlist As Trusted Troop

A: More chances to WIN & support local! 

By enlisting in our new Trusted Troop program, you will be subscribing to our quarterly newsletter. In our newsletter, we will be sharing exclusive offers and opportunities with our Trusted Troops. This includes Trusted Partner News, exclusive giveaways, Trusted insider information, and offers.  You will also be automatically entered into every contest from now on; no need ever to enter again! If you choose to also enter contests on Facebook and other social media channels, then you DOUBLE your chance of winning! 


Unfortunately, we can't guarantee every one of our fans and troops gets a prize, but we can guarantee that if you DON’T enter or enlist, you definitely WON’T win! 

10th Anniversary, $10,000 GiveAway  - 10 Weeks of Winning


We really love to give and get so much joy from making other people happy. If that supports our Trusted Saskatoon Partners that we promote and partner with, heck, that's a WIN-WIN! We will be announcing the weekly contest every Friday, starting May 28th; we will also share posts about the prizes to be given away that week - all the prizes are from Trusted Saskatoon directory partners and include items as well as gift cards!   


Starting June 2nd, and EVERY week after that until August 4th - 5 winners will be announced. 


There are 3 ways to enter:  


  1. Enter weekly on the Trusted Saskatoon Facebook Page 
  2. Enter weekly on the Trusted Saskatoon Instagram Page  
  3. Enlist as a Trusted Troop - why? 3 Trusted Troops each week will be randomly announced as winners! 


All you have to do to be entered to win is:

  • Comment on the weekly Contest posts on Facebook and Instagram with what you LOVE about Saskatoon
  • Tag A Friend 


Then every Wednesday, starting June 2nd, we will reveal the weekly winners! 

BUT WAIT, THERE'S MORE...




Remember, it ALWAYS pays to be a fan of TrustedSaskatoon.com. 

Supporting Saskatoon businesses, consumers and the community is what we do BEST! 




TRUSTED CONTEST RULES

  • 1 weekly Facebook and Instagram entry per person  - any double entries on a platform will disqualify you that week. 
  • 1 Trusted Troop sign-up per person - any double subscriptions will disqualify you.
  • Winners must pick up their prize IN Person and bring ID within 7 days of winning or forfeit the prize. 


CONSIDERING ENLISTING AS A TRUSTED TROOP? 


BE ASSURED YOU CAN TRUST US. 

  • NO RANDOM SPAM - Just 1 newsletter per quarter ( we all hate too many emails, right?), and the info will be quality, relevant and interesting. 
  • YOUR DETAILS ARE SAFE WITH US - we have a secure and monitored system managed by Trusted IT professionals.  
  • WE WILL NOT SHARE TROOP INFORMATION (Email/ name etc. with a 3rd party) 


TRUSTED DIRECTORIES ANNOUNCE PARTNERSHIP WITH FIX IT UP!


S & E TRUSTED ONLINE DIRECTORIES INC & FIX IT UP -JOINT  MEDIA RELEASE

For Release - January 26th, 2021 at 10 am SASKATOON, SK  

TRUSTED DIRECTORIES ANNOUNCE PARTNERSHIP WITH FIX IT UP! 

S & E Trusted Online Directories is a multi-award-winning Saskatchewan marketing company headquartered in Saskatoon, Saskatchewan. Founded in 2011 by local award-winning entrepreneur Sara Wheelwright, it has a local online directory division, that includes Trustedsaskatoon.com and a licensed market in Regina operated by Bonnie Day, Trustedregina.com. In addition there is a full serve marketing agency, . Our company focus is  supporting local businesses operated with integrity as a priority. 


FIX IT UP is owned by Brad Fekula and Dwayne Melcher. Brad has over a decade of marketing expertise at Cubbon Advertising, primarily dealing with Saskatchewan businesses. Dwayne is the owner of Melcher Media, a previous Trusted Regina website company and a highly respected Saskatchewan tech agency specializing in software and virtual reality (VR) development.  The Fix It Up software allows consumers  a convenient and reliable way to save time and money when looking for a local quote. The FIX IT UP quote software was created by the developers at Melcher Media to revolutionize the way quotes are provided. 

SASKATCHEWAN TECH COLLABORATING TO CREATE ADDITIONAL VALUE FOR SMALL SASK BUSINESSES
 

In 2020 Trusted and FIX IT Up entered into a mutually beneficial legal partnership agreement with the view to providing more support to local businesses in Saskatchewan.  On the surface the 2 companies may seem to be in competition as local web based directories; but in fact on closer inspection it became obvious that they instead complement each other's activities. They share a common goal, to   provide the best solutions and advertising value to their clients in the Saskatchewan services industry. 


The Trusted Directories partner with a select and restricted number of locally owned  businesses. These businesses fall into 40 specific categories and most are based  in and around  Saskatoon and Regina. These businesses are mostly service providers, and to become partners they must meet a unique set of standards, pass a Trusted qualification process, and sign a contract to commit to upholding specific standards of service ‘ The Trusted Guarantees’.  Trusted then promotes the partners individually and as part of  the ‘Trusted Community’. Essentially, we sell the Trusted Partners as our only ‘product‘ to the local marketplace via a comprehensive marketing campaign - including, but not limited to,  billboards, radio, social media, CPC campaigns, event marketing, sponsorship, and more. This gives the partners significant exposure in their local marketplace, drives quality leads, and helps their SEO. Trusted also contributes time and money to help  the partners community support efforts, and the Trusted community holds each other accountable as a group of like minded, quality driven, locally owned businesses. 


FIX IT UP directories on the other hand, primarily provides a comprehensive quoting platform for local service providers in over 220+ categories. A detailed and industry specific online quoting system saves service providers significant time. In addition, to  build such a platform/feature on their own websites would be a significant cost that most service providers would not invest in. FIX IT UP businesses pay a very small lead fee, which they only pay if they are selected for a job they quote. The benefits for consumers and corporations is that they can provide all their information in one easy to use platform and await quotes from local service providers.  This is a managed process and also saves consumers time shopping around and the frustration of businesses not getting back to enquiries in a timely manner. 

The Trusted/FIX IT UP partnership involves the following elements:

1. Integration of  the FIX IT UP quote software into the Trusted Directories clouded database platform. 

This means that Trusted Partners will be able to receive detailed quotes from local consumers who want a Trusted local service provider. This saves the consumer time and as the partners have to respond in a timely fashion customers are not left ‘ hanging ‘ waiting for a reply. In addition they can request a quote at their convenience as our platform is open for business 24/ 7 !


A bonus for the Trusted partners, is that the quote link and landing page is unique to each business. This means they will not be competing with other businesses in their category that are signed up as a FIX IT UP provider.

See a listing example here: https://www.trustedsaskatoon.com/listing.aspx?lid=334 



2. Trusted Saskatoon & Regina Partners who are listed on Fix It Up will be highlighted as Trusted on Fix It Up.


This differentiates Trusted Partners and recognizes the steps they have taken to invest in their integrity.
It also shines a spotlight on their consistent high standards of quality work and customer service and gives them an advantage in the selection process.



3. FIX IT UP operates on a ‘ typical online directory model’.
They aim to sign up as many businesses as possible and charge a very small fee per lead.  After staffing and development costs this does not allow for much capital to invest in local marketing to drive consumers to use the platform, especially when it comes to mass media like print, broadcast or billboard.  


The Trusted Directories model is different, they charge more for an annual fee and severely restrict the number of businesses in each category to offer much more individual promotion, marketing value, and personalized service for their partners. They appreciate the quality of the FIX IT UP quoting software and in return for integration they are committed to promoting the feature and their FIX IT UP Partnership as part of their ongoing marketing strategy in the cities they serve . 


The owners of Trusted and FIX IT UP believe that local businesses like themselves should actively seek out collaboration opportunities in order to become more successful. We appreciate each other’s strengths, and we are proud to enter into a partnership as two established and recognized leaders in the Saskatchewan marketing industry. A community whose tech sector collaborates is a valuable asset to the province and we believe is crucial for the success of Sask tech as a whole. 


Support local and we all win!


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ADDRESS

S & E Trusted Online Directories Inc
TrustedSaskatoon.com
129 21st St E #500
Saskatoon, SK   S7K 0B2
Ph: 306.244.4150

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