Trusted Tips and Resources

Trusted Tips & Resources

Your Trusted Saskatoon Pharmacy shares their tip on cold sores

Cold Sores

It happens all too often for many of us, we go to bed and wake up the next morning with a cold sore. Cold sores are also known as “fever blisters” which often appear on or around the lips, chin or cheek. The herpes simplex virus is responsible for the formation of these fluid filled blisters which may cause pain, redness and swelling around the affected area.

The herpes simplex virus is easily transmitted from one person to the next by touching a cold sore or the fluid inside one, sharing utensils, kissing an infected person or through saliva. There must be a break in the skin in order for the virus to enter the body. Once a person becomes infected with the virus, it will remain dormant for the rest of one’s lifetime. When the virus is active it travels down the nerve cells to the skin often causing a painful, fluid filled blister to appear. Although there is no cure for cold sores there are treatments that are readily available to reduce the severity of symptoms and decrease healing time.



The first time a cold sore appears is known as the “primary” episode. This infection tends to be more painful and longer lasting than subsequent infections. Symptoms may include pain, itching or tingling around the mouth, fever, sore throat or swollen glands. The duration of this primary infection may range from two to six weeks. Some people may never have another episode while others may experience several throughout the year. It is important to remember that subsequent infections tend to be shorter in duration and symptom severity often decreases as well.

For some patients, cold sores may cause pain or embarrassment even though they tend to resolve on their own. Your pharmacist can suggest or even prescribe medications such as Valtrex or Zovirax that may decrease the duration of a cold sore. Over the counter medications (where no prescription is required) often contain an ingredient such as benzocaine to decrease the pain or itching associated with cold sores. Abreva, is another over the counter product which if applied in a timely manner (right when the tingling or burning sensation begins) may also decrease healing time.


Triggers often vary from person to person but may include stress, a weakened immune system, intense sunlight or injury to the affected area. Remember, there is no need to cringe next time you feel that burning or tingling sensation, your pharmacist is here to help you!

Tammy Callaghan Pharmacist, BSP

Trusted Saskatoon Tutors and Educators share a tip on Learning Language

Months before their first words, babies’ brains rehearse speech mechanics

While most young children don’t begin to form words until after their first birthday, a new study suggests that even before babies begin trying to communicate out loud, they are already processing and practicing language in their brains.

As reported by Science Alert, researchers at the University of Washington studied 7- and 11-month-old babies, and discovered that areas of their brains were activated when they were exposed to speech in both their native and a foreign language, including areas that are responsible for the motor movements required for producing speech.

“Finding activation in motor areas of the brain when infants are simply listening is significant, because it means the baby brain is engaged in trying to talk back right from the start and suggests that seven-month-olds’ brains are already trying to figure out how to make the right movements that will produce words,” says lead author Patricia Kuhl.

The researchers suggest their findings indicate that babies practice all the mouth and tongue movements necessary for speech long before they actually begin to speak.

A year-old baby sits in a brain scanner, called magnetoencephalography — a noninvasive approach to measuring brain activity. The baby listens to speech sounds like “da” and “ta” played over headphones while researchers record her brain responses.Institute for Learning & Brain Sciences, UW


Infants can tell the difference between sounds of all languages until about 8 months of age when their brains start to focus only on the sounds they hear around them. It’s been unclear how this transition occurs, but social interactions and caregivers’ use of exaggerated “parentese” style of speech seem to help.

University of Washington research in 7- and 11-month-old infants shows that speech sounds stimulate areas of the brain that coordinate and plan motor movements for speech.

The study, published July 14 in the Proceedings of the National Academy of Sciences, suggests that baby brains start laying down the groundwork of how to form words long before they actually begin to speak, and this may affect the developmental transition.

“Most babies babble by 7 months, but don’t utter their first words until after their first birthdays,” said lead author Patricia Kuhl, who is the co-director of the UW’s Institute for Learning and Brain Sciences. “Finding activation in motor areas of the brain when infants are simply listening is significant, because it means the baby brain is engaged in trying to talk back right from the start and suggests that 7-month-olds’ brains are already trying to figure out how to make the right movements that will produce words.”

Kuhl and her research team believe this practice at motor planning contributes to the transition when infants become more sensitive to their native language.

The results emphasize the importance of talking to kids during social interactions even if they aren’t talking back yet.

“Hearing us talk exercises the action areas of infants’ brains, going beyond what we thought happens when we talk to them,” Kuhl said. “Infants’ brains are preparing them to act on the world by practicing how to speak before they actually say a word.”

In the experiment, infants sat in a brain scanner that measures brain activation through a noninvasive technique called magnetoencephalography. Nicknamed MEG, the brain scanner resembles an egg-shaped vintage hair dryer and is completely safe for infants. The Institute for Learning and Brain Sciences was the first in the world to use such a tool to study babies while they engaged in a task.

Here’s a video of one the babies in the experiment:



The babies, 57 7- and 11- or 12-month-olds, each listened to a series of native and foreign language syllables such as “da” and “ta” as researchers recorded brain responses. Listen to what they heard in English:

and in Spanish:

The researchers observed brain activity in an auditory area of the brain called the superior temporal gyrus, as well as in Broca’s area and the cerebellum, cortical regions responsible for planning the motor movements required for producing speech.

This pattern of brain activation occurred for sounds in the 7-month-olds’ native language (English) as well as in a non-native language (Spanish), showing that at this early age infants are responding to all speech sounds, whether or not they have heard the sounds before.

In the older infants, brain activation was different. By 11-12 months, infants’ brains increase motor activation to the non-native speech sounds relative to native speech, which the researchers interpret as showing that it takes more effort for the baby brain to predict which movements create non-native speech. This reflects an effect of experience between 7 and 11 months, and suggests that activation in motor brain areas is contributing to the transition in early speech perception.

The study has social implications, suggesting that the slow and exaggerated parentese speech – “Hiiiii! How are youuuuu?” – may actually prompt infants to try to synthesize utterances themselves and imitate what they heard, uttering something like “Ahhh bah bah baaah.”

“Parentese is very exaggerated, and when infants hear it, their brains may find it easier to model the motor movements necessary to speak,” Kuhl said.

Co-authors Rey Ramirez, Alexis Bosseler, Jo-Fu Lotus Lin and Toshiaki Imada are all with UW’s Institute for Learning & Brain Sciences.

The National Science Foundation Science of Learning Program grant to the UW’s LIFE Center funded the study.


Hairstyle Inn a Trusted Saskatoon Salon passes a mystery shop

Being a Trusted Business on the Saskatoon directory comes with alot of responsibility, no other directory, advertising medium or ' watchdog organization' puts businesses through the process we do before we promote and endorse them. Most other organizations offer is checking that the business has a valid business license, and maybe that they have insurance and don't have a bad rating, 99% don't even bother with that and those that do rely on the consumers to provide ratings, mostly unverified and un-qualified.


The Trusted Saskatoon businesses become Partners with a contract, and they become part of a community. In a community we all have our parts to play to ensure the directory maintains the standards and high level of integrity that it does. To ensure that our partners are upholding these guarantees on a daily basis we have a MYSTERY SHOPPER PROGRAM, where normal everyday people mystery shop our Trusted Partners, we then get our mystery shoppers to fill out a report to tell us about the experience!

Our latest business to be mystery shopped is Trusted Saskatoon Salon HairStyle Inn, lets tell you how they did!





Name of Shopper: Shelby



1. How was the greeting/ welcome/ call answered?: The receptionist was very friendly.

2. If retail: Appearance of the store / staff and showroom?: The store was very neat and organized. 

3. Product/industry knowledge of staff?: The knowledge that Laddy has is amazing.  He asked me a lot of questions in regards to my at home hair routine and gave me a lot of great suggestions.

4. If a quote is required is the quote well laid out/ clear?: No quote was given.

5. Did they ask where you found them?: No but Laddy knew it was from Trusted Saskatoon :)

6. Overall experience 1-10.: 10 +++++ 

7. Would you return as a customer/ recommend them to close friends?: Yes and already have!!!

8. Did anyone stand out as exceptional? If so who? Why?: Laddy was wonderful!!  He was very personable and helped me feel at ease with all my crazy hair issues :)

9. If you made a purchase/booked a job how was the process? It was perfect.


If so refer to the Trusted Guarantees and give an overall mark on each if applicable.



1. Provide the service and quality promised. 10

2. Complete the job on time. 10

3. Charge the price quoted with NO surprises. 10

4. Communicate honestly and be responsive to customer needs. 10

5. Resolve any issues with customer satisfaction in mind. 10


Please share any other comments relating to your experience with the company.

I have gone through a fair bit of stress in the last 2 years with some health issues and loss of a dear friend and my mom, with that my hair has taken a beating.  Its super dry and falling out like crazy.  I went to see Laddy for help.  He told me to go to the doctor and which test results to request.  Laddy explained to me how stress effects the hair and recommended some supplements to take specifically for the hair.  He gave me a great cut and I felt like a new person when I left!!  He also recommended which hair products I should be using and how much etc.  It was a GREAT experience!


GREAT Job Hairstyle Inn team!! Proving yet again that you deserve the Thumbs up from !

If you want to experience the Best Saskatoon salon experience and Trusted customer service difference call Hairstyle Inn Salons  today- Check out their listing here




JOB Heating and Air Conditioning Trusted Saskatoon plumbing & HVAC pros share a real plumbing story

Saskatoon if you are looking for a Trusted company to help you with your home or business Heating or Cooling system problems or to find the best and most high efficient air conditioner or furnace for your home J.O.B. Heating & Air Conditioning is who you need to call! If your family suffers from allergies a new furnace that filters and helps to eliminate those unwanted allergens will make a real difference.

The amazing staff at JOB Heating & Air Conditioning will consult with you to get something that fits your exact and specific needs and budget. With a new high efficient furnace you should cut your heating bills about 35% on average. We all love saving money!



A Real Plumbing Story 


Recently, while doing a renovation in a very old commercial building, we found, as with a good majority of older structures, that the building had been neglected with many items falling into disrepair.  Some repairs were made incorrectly that negatively affected the structural integrity of the building. As we progressed with the reno, one item after another would crop up causing a one step forward and two steps back approach.



Two crucial steps  that affect any job are the deadline and total cost of that job. This one was no different, the deadline was fast approaching and many people’s lives were going to be negatively affected by missing this deadline. Professional contracting companies are legislated to put a high priority on safety no matter what the scenario. We attend safety courses offered by the Saskatchewan Construction Safety Association or by retail suppliers to demonstrate our commitment to safety. The information we garner from the classes is very beneficial to our day to day operations. But what happens when push comes to shove and a deadline is looming, you have many hours and much material on a job that you haven't been paid for? Do you accept that there is "acceptable risk" because of the deadline or that you have money owing to you? I believe the answer to this is, no. Receiving a fine from the Government notwithstanding, I'm the person that after an accident happens will have to go and bring the wife, husband, Mother or Father to the hospital or dare I say morgue. To me this would be the hardest thing I would ever have to do in my life and if I was to ignore a safety concern because of a deadline or budget, how could I look my own family in the eye? As business owners we cannot be on every job site all the time. We rely on our supervisors and employees to bring these concerns to our attention and to deal with them promptly. As sub contractors we have an obligation to bring the safety concern to the General or building owner. But what happens when their good judgement is clouded by that looming deadline or budget restraint? Our training tells us that it doesn't matter. Work must stop and corrections must be in place to ensure the safety of all people on that job site, not just your own worker.



On this job site I mentioned, this was exactly what took place. The instructors in all the classes we have been taking said this would happen but it doesn't really prepare you for the reality when it does. I found myself with my team having an argument about what is considered safe and what measure's should be taken before we continue with work. The irony of this situation was this argument was taking place right beside a broken ladder owned by another trade or the general / owner himself. This was a metaphor for his safety plan on his job site. I had a hard decision to make, forget about the deadline and the financial cost or use "acceptable risk" and hope for the best. That's when I thought " do I want to make that call to a wife, or a new mother?" The answer was emphatically, no.



Upon reflection the valuable lesson that I learned was that safety has no price. Professional contractors of any kind believe and live this every day. Yes sometimes safety can be taken to the extreme or taken advantage of. It is the professional contractor and his commitment to ongoing learning and behavioural change that will make the correct decision when the time comes.


When you choose a contractor you should ask about their commitment to safety and be prepared yourself as the home owner or building owner to make the site safe. Or it could be you having to make the dreaded call to that young mother.



You can find JOB Heating and Air conditioning online Check out their listing here in the SASKATOON AIR CONDITIONING & FURNACE  and in the Saskatoon Plumbing categories on THE Saskatoon Directory of excellence..they are Trusted boiler EXPERTS Right here in Saskatoon!



Trusted Saskatoon is looking for an exceptional person to join their award winning team


Trusted Saskatoon team are hiring!



S & E Trusted Online Directories Inc the company that owns,  Saskatoon's Number 1 online directory of excellence, is hiring. We are looking for an outstanding, talented person to join our amazing team! Is it you or someone you know? Are you sick of being restricted in your current role? Perhaps you don't feel appreciated or challenged? This may be the perfect role for you!

Trusted Saskatoon Consultant - Closing date for applications : July 25th



The position is a full time account management/ training / sales role for

Although sales is an important part of the role, hard sales is not – consultants are required to weed out companies that would be unsuitable partners from the many leads received. 99% of the sales come from leads (either from existing partners, recommendations, nominations from the public or direct leads from businesses who want to be part of the Trusted community)

The perfect person is highly motivated by teaching, is driven to succeed and enjoys being challenged. They must have integrity, a hard work ethic and be willing to go ‘the extra mile ‘for their clients. Sales experience with a proven track record is a must, and a good knowledge of social media, online marketing and SEO is an advantage.

The opportunities and earning potential available at Trusted are unlimited. Earnings  at Trusted are not capped, the successful candidate can expect to earn six figures within the first few years, as long as they follow the proven Trusted plan for success.

As part of the Trusted team,  you are encouraged to offer input into the overall company strategy and direction. Trusted as a company is evolving to offer many diverse opportunities, you will never be bored!

The role includes a great health and insurance benefit plan, which kicks in after a 3 month probation period is completed.

The pay is mostly commission on sales/ invoices, paid monthly, but there are additional revenue streams and opportunities...depends how hard you want to work! 

There is a negotiable safety net offered for first 3months ( maximum).

The successful candidate will be well trained by Trusted, training is what we do best and the support we offer our team is second to none.

Other benefits

Trusted invests in our team members personal success and well being. We offer ongoing personal and skill development with regular team training days, conferences and retreats across North America. Team appreciation events happen on a regular basis, and every success big and small is celebrated! 

Be at the head of the online revolution in Saskatchewan and beyond, join a winning team! 

Please email resumes to:

Saskatoon Office base – Trusted HQ - 434 20th Street West.





A pic from  the Trusted Team Annual June retreat. On the beach at Sunset.

Oyster Bay , Vancouver Island


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S & E Trusted Online Directories Inc
310 Wall St #209
Saskatoon, SK   S7K 1N7
Ph: 306.244.4150


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