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TRUSTED DIRECTORIES ANNOUNCE PARTNERSHIP WITH FIX IT UP!


S & E TRUSTED ONLINE DIRECTORIES INC & FIX IT UP -JOINT  MEDIA RELEASE

For Release - January 26th, 2021 at 10 am SASKATOON, SK  

TRUSTED DIRECTORIES ANNOUNCE PARTNERSHIP WITH FIX IT UP! 

S & E Trusted Online Directories is a multi-award-winning Saskatchewan marketing company headquartered in Saskatoon, Saskatchewan. Founded in 2011 by local award-winning entrepreneur Sara Wheelwright, it has a local online directory division, that includes Trustedsaskatoon.com and a licensed market in Regina operated by Bonnie Day, Trustedregina.com. In addition there is a full serve marketing agency, . Our company focus is  supporting local businesses operated with integrity as a priority. 


FIX IT UP is owned by Brad Fekula and Dwayne Melcher. Brad has over a decade of marketing expertise at Cubbon Advertising, primarily dealing with Saskatchewan businesses. Dwayne is the owner of Melcher Media, a previous Trusted Regina website company and a highly respected Saskatchewan tech agency specializing in software and virtual reality (VR) development.  The Fix It Up software allows consumers  a convenient and reliable way to save time and money when looking for a local quote. The FIX IT UP quote software was created by the developers at Melcher Media to revolutionize the way quotes are provided. 

SASKATCHEWAN TECH COLLABORATING TO CREATE ADDITIONAL VALUE FOR SMALL SASK BUSINESSES
 

In 2020 Trusted and FIX IT Up entered into a mutually beneficial legal partnership agreement with the view to providing more support to local businesses in Saskatchewan.  On the surface the 2 companies may seem to be in competition as local web based directories; but in fact on closer inspection it became obvious that they instead complement each other's activities. They share a common goal, to   provide the best solutions and advertising value to their clients in the Saskatchewan services industry. 


The Trusted Directories partner with a select and restricted number of locally owned  businesses. These businesses fall into 40 specific categories and most are based  in and around  Saskatoon and Regina. These businesses are mostly service providers, and to become partners they must meet a unique set of standards, pass a Trusted qualification process, and sign a contract to commit to upholding specific standards of service ‘ The Trusted Guarantees’.  Trusted then promotes the partners individually and as part of  the ‘Trusted Community’. Essentially, we sell the Trusted Partners as our only ‘product‘ to the local marketplace via a comprehensive marketing campaign - including, but not limited to,  billboards, radio, social media, CPC campaigns, event marketing, sponsorship, and more. This gives the partners significant exposure in their local marketplace, drives quality leads, and helps their SEO. Trusted also contributes time and money to help  the partners community support efforts, and the Trusted community holds each other accountable as a group of like minded, quality driven, locally owned businesses. 


FIX IT UP directories on the other hand, primarily provides a comprehensive quoting platform for local service providers in over 220+ categories. A detailed and industry specific online quoting system saves service providers significant time. In addition, to  build such a platform/feature on their own websites would be a significant cost that most service providers would not invest in. FIX IT UP businesses pay a very small lead fee, which they only pay if they are selected for a job they quote. The benefits for consumers and corporations is that they can provide all their information in one easy to use platform and await quotes from local service providers.  This is a managed process and also saves consumers time shopping around and the frustration of businesses not getting back to enquiries in a timely manner. 

The Trusted/FIX IT UP partnership involves the following elements:

1. Integration of  the FIX IT UP quote software into the Trusted Directories clouded database platform. 

This means that Trusted Partners will be able to receive detailed quotes from local consumers who want a Trusted local service provider. This saves the consumer time and as the partners have to respond in a timely fashion customers are not left ‘ hanging ‘ waiting for a reply. In addition they can request a quote at their convenience as our platform is open for business 24/ 7 !


A bonus for the Trusted partners, is that the quote link and landing page is unique to each business. This means they will not be competing with other businesses in their category that are signed up as a FIX IT UP provider.

See a listing example here: https://www.trustedsaskatoon.com/listing.aspx?lid=334 



2. Trusted Saskatoon & Regina Partners who are listed on Fix It Up will be highlighted as Trusted on Fix It Up.


This differentiates Trusted Partners and recognizes the steps they have taken to invest in their integrity.
It also shines a spotlight on their consistent high standards of quality work and customer service and gives them an advantage in the selection process.



3. FIX IT UP operates on a ‘ typical online directory model’.
They aim to sign up as many businesses as possible and charge a very small fee per lead.  After staffing and development costs this does not allow for much capital to invest in local marketing to drive consumers to use the platform, especially when it comes to mass media like print, broadcast or billboard.  


The Trusted Directories model is different, they charge more for an annual fee and severely restrict the number of businesses in each category to offer much more individual promotion, marketing value, and personalized service for their partners. They appreciate the quality of the FIX IT UP quoting software and in return for integration they are committed to promoting the feature and their FIX IT UP Partnership as part of their ongoing marketing strategy in the cities they serve . 


The owners of Trusted and FIX IT UP believe that local businesses like themselves should actively seek out collaboration opportunities in order to become more successful. We appreciate each other’s strengths, and we are proud to enter into a partnership as two established and recognized leaders in the Saskatchewan marketing industry. A community whose tech sector collaborates is a valuable asset to the province and we believe is crucial for the success of Sask tech as a whole. 


Support local and we all win!


TrustedSaskatoon.com Celebrates Huge Milestone - as over 350,000 visitors visit Saskatoon's Number 1 Online Directory

The Trusted Saskatoon team are excited to share we have had over 350,000 people visit Trustedsaskatoon.com since we launched in 2011!! This is a monumental milestone for our small Saskatoon women-owned business and we are so proud of our dedicated local team. Of course huge kudos must go to the amazing locally owned and accountable community of Trusted Saskatoon businesses. They are run with integrity and  we are proud to promote and support their efforts. They are our product!! 


Many of the Trusted Saskatoon partners bought into the Trusted directories concept nearly 8 years ago - with ZERO results - look at the community we have now! I will be forever grateful for their trust and their investment in the concept and my dream to create a 'better option' for consumers looking for local businesses! Sara Wheelwright, Trusted Founder
 

Local Buyers With Local Needs Supporting Local Businesses!  

 

Nearly 60% or just over 215,000 of the visits 350,000 + visitors to TrustedSaskatoon.com were from people in Saskatoon, 85.25% from Saskatchewan and 98% from Canada!  

How do we know this? 


The website analytics tracks each IP address that visits the site. IP is short for (Internet Protocol) address, a numerical label assigned to every device connected to a computer network that uses the Internet. We can also see what kind of device the site was accessed on, what browser they used, what pages each visitor looked at on the directory, how long they spent choosing and reading the information, and even how they got to Trusedsaskatoon.com (EG: Google Searches, Google Ads, Facebook or Trusted Partners websites!)  

 

Tougher Times May Be Over in Saskatoon as Directory Visitor Numbers Trend UP in 2019. 

You can clearly see in the data above, 2017 and half of 2018 were tougher and visitor numbers were down. Although we still invested the same $ in marketing and had well over 35,000 people visit in our slowest calendar year.  We believe this effect was due to the ‘boom' ending. It seems most consumers were nervous to spend their hard earned money on anything but the products and services they actually needed at that time. 

Just look at the upturn in visitors that begin in the fall of 2018 and is really taking off in 2019 - over 18500 visitors ALREADY this year!! A record year may be in store for Trusted in 2019! 


Trusted Saskatoon Trivia


Wonder what the Top 5 categories have been since we launched? 


What about the last 12months? 


As a local online DIRECTORY, Trusted Saskatoon's primary role is to connect consumers who are actively looking for products and services, to local businesses they can trust. The directory listings are extremely comprehensive - including verified customer reviews, images, and video. We also have a HUGE library of nearly 1000 articles right here in our Trusted Tips Section - these helpful articles (blog posts) are mostly supplied by our local Trusted Saskatoon partners, who are the local experts in their industries. They are extremely well read and provide a unique local resource of information. 

Top 5 most read blogs in the Trusted Saskatoon Tip library over the last 12 month?


We are excited to continue our growth, as we welcome diverse and new Trusted Saskatoon partners every month to our community. In 2019 so far we have welcomed:

Occasionally we do part ways with businesses and sometimes we are asked why they leave. Some retire, close their business, move, change their business ownership or they simply choose to go in a different direction with their marketing. Occasionally we do have to make the tough decision to end the partnership.  We do this if we feel that the fit is not right and that they are no longer in line with our overall mission,  or that they are not committed to upholding the 5 Trusted Guarantees. 

We like to view this as an opportunity, as it allows us to meet new prospects, nominated business and also follow up with those on the waiting list of companies who are interested in joining the community. We have a maximum of 3 policy - This means we only allow  3 businesses in competition at any time in each of the 40 categories we provide. Also in 2019, we added Non - Profits to the directory and gifted 4 Saskatoon Non - Profits listings and free promotion

2019 is destined to be an amazing year, we have SO many amazing things coming your way Saskatoon! So watch this space! Thank you for your continued support of our Trusted Directories concept and our community Saskatoon!! 

Supporting Saskatoon businesses, consumers, and the community is what we do BEST!


Want More Information on Trusted Saskatoon?  


If you want more information on what it takes to join Trusted Saskatoon and if there is room for your company check out the JOIN TRUSTED page here and contact us to arrange a meeting. We can show you how we can help you grow your business alongside ours in 2019 and beyond! 

Trusted Saskatoon New Category Announced - Trusted Saskatoon Non-Profits

The Trusted Saskatoon team ran a contest on the Trusted Saskatoon Facebook page at the end of 2018 to find a new category for the Trusted Saskatoon directory. We received 100's of nominations, from children's activities to fencing, however, there was a clear winner, with over 200 nominations, we are pleased to announce the new category will be Trusted Saskatoon NON-PROFITS! 

  



Trusted Saskatoon Non-Profits.

As a small business in Saskatchewan, Trusted has prioritized community support as part of what we do from day 1. In 2017 we were recognized for our efforts as the recipient of the Saskatchewan Chamber Of Commerce ABEX Award for community support, so we were thrilled that this was the category that people in Saskatoon most wanted to see on our directory.   


There is no ME in Community…Just WE.


So What's The Plan for Trusted Saskatoon Non-Profits Category? 

We are pleased to announce that we will be GIFTING listings and annual Trusted partnerships in the new category to 4 Saskatoon Non- Profits. Each Year in January we will renew the category and we will rely on the public and the existing Trusted Saskatoon partners to help us find new Saskatoon and area non-profits to promote. Over the course of the year, we will volunteer our time and resources to help spread awareness of the 4 Trusted Saskatoon Non- profits organization activities, events and goals! 

This is an in-kind donation worth $4000 per non-profit, and being a Trusted Saskatoon partner means they will receive promotion in so many areas including:  

 1. 2 weeks of free radio ads. 
 2. Video interview and promotion of video.
 3. Regular Trusted partner promotion on our social media channels - including our Feature Partner Of the Week posts. 
 4. Free Marketing Training sessions.
 5. Networking  Opportunities. 


The 4 Trusted Saskatoon Non -Profits for 2019-2020:


1. Mending Little Hearts Fund of Saskatchewan 

This is a non- profit close to our heart, literally! 
Anna Maton, a Trusted Saskatoon Consultant is heavily involved in supporting this wonderful Saskatoon-based organization. Anna's youngest son William was born with a heart defect and went through open heart surgery a few years ago. We will share more about this Saskatoon Non-Profit once their listing has been added to the category.

2. TLC@Home  

This is a non-profit founded and run by a Trusted Saskatoon Partner - Hairstyles Inn.
First started in 2006 by Shelley James of The Hairstyle Inn, TLC@Home started off small distributing shoeboxes of gifts to one Saskatoon community school ( Princess Alexandra). Now 12 years later shoeboxes filled with holiday cheer are distributed to more than 800 students at Saskatoon schools which have included; Princess Alexandra Community School, St. Michael Community School, King George Community School and Pleasant Hill Community School.  We will share more about this Saskatoon Non-Profit once their listing has been added to the category.

3 & 4 ?????? - TO BE DECIDED...BY YOU! 

We are relying on our FANTASTIC Facebook fans to help us fill these 2 spots. A nomination process will begin Monday 7th Jan and run until Jan 31st. At that time votes will be counted and the top 2 most nominated non- profits will be recipients of the 2 remaining annual 2019-2020 Trusted Saskatoon Non- Profits gifted listings. 

**Please note Non- Profits MUST be registered to qualify**   


CLICK ON OUR FACEBOOK POST BELOW AND TAG TO NOMINATE YOUR FAVOURITE NON-PROFIT. 

 

Trusted Founder Announced as a finalist for the 2017 Newcomer Entrepreneur Of The Year Award for Growth

  Sara Wheelwright TrustedSaskatoon.com Founder Announced as a finalist for the Square One / SREDA Saskatchewan 2017 NEYA Award for Growth! 


The Trusted team were contacted by the fine folks at Square One today, to let us know that Sara, our founder is a finalist for the 2017 NEYA Award for Growth! The Saskatchewan NEYA Awards are in their 2nd year, and they celebrate and recognize the success and contribution of 1st generation immigrants to the economy of Saskatchewan! 

" Newcomer entrepreneurs play an important role in growing our economy by filling gaps in our business landscape, hiring employees and adding culture and diversity to our communities. " 

The NEYA Awards Growth Category recognizes 1st generation immigrant entrepreneurs who are able to demonstrate business success and growth in the following areas:

• Employment growth

• Sales growth (in percentage) 

• Community involvement 


" I am honoured and excited to be a finalist for a NEYA Award.  Saskatchewan has offered so much opportunity to me and my family. I am living my dream, doing what I love with people I respect and admire!  The Saskatchewan businesses I work with and my Trusted team of Saskatchewan wonder women have really made my business a success and this recognition possible! i am blessed to be able to give back to the community that has given me so much"  Sara Wheelwright, Trusted Founder. 


Join the Trusted team and celebrate the success and achievements of all the deserving finalist on June 6th 2017 in Saskatoon at The Sheraton Cavalier hotel! You can get your tickets here :  2017-neya-awards-gala-tickets

The Trusted team is growing we are pumped to introduce 4 amazing new members

The Trusted Team ( TrustedSaskatoon directory , TrustedRegina DirectoryTrusted Marketing Services)  team are thrilled to welcome the newest team members to our impressive & very wonderful and talented team of Trusted pro's across Saskatchewan. 

Lets introduce these 4 ladies to you in alphabetical order! 

Anna Kunz - Trusted Saskatoon Marketing Consultant                    

 The Trusted Team is thrilled to welcome another WONDER WOMAN to our team of trustworthy, hardworking, passionate professionals in Saskatchewan!

Anna Kunz joined Trusted as a Trusted Saskatoon Marketing Consultant. Her role is an exciting combination of Trusted Saskatoon Directory client management and Trusted Marketing Services consulting. Anna has an impressive history of consistently exceeding client and employer expectations. She has achieved this, in part, as her personality is a rare combination of big heart and sound logic. Anna is an organized perfectionist who focuses on finding solutions for both herself and her clients! This mix is a wonderful fit for the big role that she has taken on at Trusted!

 

Originally from Saskatoon, Anna moved out of town several years ago as Regan, her husband had a wonderful career opportunity near Melfort. Now they live along with their 2 adorable children William and Carly on an acreage in between St Brieux and Melfort, Saskatchewan. Anna has a garden that anyone would be envious of, and we know from experience that she shares her delicious home grown produce with friends, co-workers AND her clients! So be nice to her!

 


In her work life, Anna has worked in everything from retail to the non-profit sector, with lots in between. This means she can relate to most of her clients, as she has had first-hand experience of the challenges they face. It was clear that Anna was determined to set herself apart and to be an asset to their organization. Most recently Anna worked for the Heart and Stroke Foundation as their Community Engagement Coordinator North working with schools to run Jump Rope for Heart as well as supporting other fundraisers. She had a large territory and spent a lot of time on the road strengthening relationships and raising LOTS of money for the Foundation.  

Heart health is very personal to Anna’s family. Her youngest child, William (3), was born with a serious heart defect. Earlier this year William had open heart surgery at the Stollery Children’s Hospital in Edmonton.  Marla Janzen (Trusted Saskatoon realtor) and Sara Wheelwright ( Trusted founder) organized a fundraising event to take the burden off the Kunz family. On the night, thanks to the generosity of the attendees $1000’s was raised to help with the costs associated with the travel for the surgery. We are thrilled to report that surgery went amazingly well, William is a thriving, healthy and happy little boy.

The journey a parent of a sick child takes is a tough road; Anna coped with this exceptionally well. She started a blog ‘The Heart Of A Boy ‘ www.kunzwordpress.org to record their journey. This was to both help other parents, but also to keep friends and family up to date with William’s progress. The blog is beautifully written and it showcases Anna’s ‘wordsmithery’, such an important asset in her new marketing role!  

Anna will be in Saskatoon a few days a week and home office based for the rest of the time. She will expand her client base. She has all the tools, traits and talent to build an extremely successful career at Trusted.

Subscribe to The Heart Of A Boy : www.kunzwordpress.org

Connect with Anna on Linkedin- https://ca.linkedin.com/in/anna-kunz-338693aa 


Kelly Rice - Trusted Interactive Consultant 

Our newest interactive consultant Kelly is no stranger to the Trusted team, she was a social media consultant for us for 18 months prior to her starting with us full time in June. 
Born and raised in Saskatchewan, after high school Kelly went travelling for a while around Canada. When she came home, she had decided graphic design and online was what she wanted to do! She is a creative, quirky vegetarian with a quick wit and a big grin. In addition, we speak from experience when tell you she has green fingers. She grows produce in a garden on her family farm, her canning and pickling skills are legendary. The dill pickled eggs are our favourite! 

After finishing school, she started her own home based social media and website company to hone her skills. In 2013 she created her Gluten Free Regina Facebook Page to highlight restaurants and eateries where people like her can eat safely! She has a passion for making Regina a better place for people with gluten intolerance! Kelly’s mission is to document all of the places in Regina that offer gluten free options. Now she also has a website - check it out for yourself at  www.glutenfreeregina.com
Kelly's role is with Trusted Marketing Services and she works with a base of marketing clients who's social media and content marketing the Trusted team manages. The way we do social media is very different to other marketing companies out there. At Trusted we get to know the businesses, their team and the products and services they sell well. Our aim is to promote them effectively to their local audience and we work hard to make them stand out from the crowd!  Kelly will be popping in on a regular basis to meet all of her clients in person to take pictures, find out who they are and who their ideal clients are! Kelly lives in Regina with her husband Drew, some cats and her new addition, an adorable puppy. In her spare time she like to dress her pets up in costumes....really!  Ha ha !  

Connect with Kelly on Linkedin Here: https://ca.linkedin.com/in/kellyspenceregina 




Victoria Hall- Trusted Administrative Assistant


Victoria has been part of the Trusted Team since the Spring.It has been so busy at Trusted and without her help, we would have struggled to manage the growth we have been experiencing! Victoria is heading up our accounts department, this means she does all of the invoicing, maintains and enters the clients account details into Quickbooks and runs through all payments. Victoria strengths are organization and attention to detail, she takes a lot of pride in getting the job done right,the first time! Victoria also boasts computer and graphic design skills,  this was a real bonus as we continue to  grow the marketing agency side of the business - check out all we do here: www.trustedmarketingservices.com 
Victoria is hard working and brings a wonderful, quiet, calming element into our sometimes crazy office, which at time can be a marketing frenzy!! In her spare time Victoria is heavily involved in the Girl Guides of Canada, she loves her sweet kitty Ivy and also loves to garden!

It may surprise you to know that Victoria had been struggling to find a job for some time. It may also surprise you ( especially with her role at Trusted and her skills as we just outlined ) that Victoria is visually impaired and is registered disabled.  We invited her for an interview after we received her resume from the Neil Squire Society this Spring.  Never heard of them? Don't worry, neither had we .....let's tell  you all about them! 

The Neil Squire Society(new window)(new window) is the only national not-for-profit organization in Canada that has for over thirty years empowered Canadians with disabilities through the use of computer-based assistive technologies, research and development, and various employment programs. Through our work, we help our clients remove barriers so that they can live independent lives and become active members of the workplace and our society. Specializing in education and workplace empowerment, the Society has served over 30,000 people since 1984.

They contacted Trusted as part of their WORKING TOGETHER Initiative : 

Giving Employers Access to Skilled, Job Ready Candidates with Disabilities

The Neil Squire Society will:

  • Connect employers with qualified candidates
  • Provide ongoing support
  • Identify clients who may be eligible for a wage subsidy

Advantages:

  • Experience the benefits of hiring someone with a disability
  • Experience a reduced turnover rate
  • Encourage a more diverse and inclusive working environment
  • Minimize the hiring and training cost of a new employee
Sara Wheelwright the Trusted Boss lady has this to say to other employers in Saskatchewan...

" Lets face it good people are HARD to find! I am so grateful that Neil Squires connected us to Victoria. I can say hand on heart she is a great hire and a wonderful team member. For the people who looked at her resume before we did,  and chose to focus on her obvious disability, rather than look at her many many abilities, you really did miss out!! I recommend you to contact Neil Squires if you are looking for help." 

At Trusted we pride ourselves on being inclusive, accepting and supportive of our team. In return we have a loyal, hard working passionate bunch of people! We get the job done and we have FUN!! 

Thats takes us to our 4th and final new team member ....meet Vimy our foster cat!  


Vimy just joined us in August, as you can see she is making herself  at home as the Trusted office cat!  
She is a Saskatoon SPCA rescue cat and was found on the streets of Saskatoon. The SPCA thinks she is approximately 2 years old and she's a very petite tortoiseshell. This pretty little lady has lots to say and has taken no time at all to settle herself in very nicely thank you !   
No knee is safe at Trusted HQ and even Ryan our Edward School Of Business coop student and the Trusted token male ( NOT a cat person ), has been known to let her sit on his lap after she miaowed at him 'till he gave in!  

Sara, Solange, Victoria and Leanna have enjoyed having her around and we are spoiling her like crazy. She came with the basics and now she has a scratching post, toys and this huge cat tree.  So far the clients are enjoying having her greet them at the door! 

Check out Vimy on Sara's knee- she seems engrossed in the website design and SEO she's doing . A cat with marketing smarts! 

If you are interested in finding out more about adopting Vimy, who is really an absolute sweetheart of a kitty, please contact us and we can pass on your details to SPCA . If you are interested in fostering or adopting a cat of your own, they are extending their Cat Adoption Drive which means all cats in the shelter are available for adoption for a suggested donation of $75. The shelter is still full of wonderful felines, and we’d love to help find happy homes for each and every one of them.



Thanks for reading about the Trusted team!! 

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ADDRESS

S & E Trusted Online Directories Inc
TrustedSaskatoon.com
129 21st St E #500
Saskatoon, SK   S7K 0B2
Ph: 306.244.4150

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