Trusted Tips and Resources

Trusted Tips & Resources

Trusted Saskatoon IT Pro's at Burnt Orange Discuss Technology and Your Customer's Experience

Gareth McKee and his Trusted Saskatoon IT team at Burnt Orange Solutions promise to have a one-hour response time for all your IT support needs. Honesty and respect are important to them. They pride themselves on ensuring their clients understand IT concerns by providing a straightforward and reliable solution with exceptional service. Burnt Orange Solutions are your Trusted Saskatoon IT Experts. In their latest Saskatoon IT expert tip, they discuss technology and your customer's experience.  

Technology and Your Customer's Experience


Customer service expectations have grown over the last few years, and Saskatoon businesses have had to adapt to meet the needs of their customers. If you have not added any technology to improve your customer’s experiences here are a few ideas for you.

49% of consumers have left a brand in the past year due to poor experience; however, the emerging technology of today can power the customer experiences of the future. In order to create a positive customer experience, fuel brand loyalty and drive sales growth, Saskatoon businesses and beyond must find the right digital tools for their business. Here are a few options:


The Cloud

The Cloud and the tools backed by this technology are very important in every business organization. As technology advances, the amounts of available sales channels increases as well. Think about it, you can make a purchase at the local retail store by walking in, phoning it in, or ordering it online. There are about eight different channels for most customer engagements. No matter what channel customers choose to use, brands need to gather, centralize and react to that data. Organizations are relying on cloud technology to manage these interactions and keep the information. The days of pen and paper don’t work as well anymore.


Chatbots

With today’s technology, i.e. smartphone and mobile search features, today’s consumers are used to immediate answers and on-demand access to the web. Most people are willing to wait up to four hours for an online response. However, approximately 90% of consumers' inquiries go unanswered by brands. In comes Chatbots. They are artificial intelligence designed to engage in conversation with human users over the internet. They are quickly taken over customer service functions for many businesses as they are able to respond to customer questions and fulfil the consumer’s desire for an immediate response.


Augmented Reality Technology and Your Customer’s Experience

90% of all information is visual, our brains are built for visual information. It takes only 13 milliseconds for the human brain to process an image. Based on this fact, it is known customers often have a difficult time, visualizing what an item will look like when they buy it and put it in their home. Augmented Reality allows a consumer to take a picture of the room, place the item in the picture and now they can visualize it in their home.

There are many ways to improve technology and your customer’s experience and we can help with that. Contact the Trusted Saskatoon IT professionals at Burnt Orange Solutions and we will take IT worries off your plate.


Burnt Orange IT Solutions Products & Services:

"IT Support You Can Trust and Understand"

Burnt Orange Solutions are your Trusted Saskatoon IT Experts

Trusted Saskatoon IT Pro's at Burnt Orange Discuss the Purpose of a Cybersecurity Audit

Gareth McKee and his Trusted Saskatoon IT team at Burnt Orange Solutions promise to have a one-hour response time for all your IT support needs. Honesty and respect are important to them. They pride themselves on ensuring their clients understand IT concerns by providing a straightforward and reliable solution with exceptional service. Burnt Orange Solutions are your Trusted Saskatoon IT Experts. In their latest Saskatoon IT expert tip, Gareth shares the purpose of a cybersecurity audit. 

WHAT IS A CYBERSECURITY AUDIT?


If you were hit by a cyber attack tomorrow, is your business ready? Ensuring the appropriate cybersecurity measures are in place is vital in protecting your business. A cybersecurity audit is a helpful tool in assessing the cyber security strength of your business and ensuring important information remains secure.

What Is A Cybersecurity Audit?

A cybersecurity audit is a comprehensive review of your business’s IT infrastructure. Cybersecurity audits are helpful as they detect vulnerabilities, recognize threats, and reveal high-risk practices in relation to IT security. Cybersecurity audits are all about data security and protecting information to ensure cybercriminals are unsuccessful in their hacking attempts.

What Does It Cover?

A cybersecurity audit involves a full audit of your business’s cybersecurity measures in order to assess risk, detect vulnerabilities, and recognize threats across all areas. These areas include but are not limited to:
  • Data Security – Involves a review of network access control, encryption use, data security at rest, and transmissions. 
  • Network Security – Involves a review of network and security controls, antivirus, and security monitoring capabilities. 
  • System Security – Involves a review of hardening processes, patching processes, privileged account management, and role-based access.
  • Physical Security – Involves a review of disk encryption, role-based access controls, biometric data, and multifactor authentication.
If it has been a while since you revisited your business’s cybersecurity measures, they are likely out of date and may no longer be effective. A cybersecurity audit will help ensure your business is prepared in the event of a cyber attack. 

If you have any questions regarding cyber security and how we can help secure your data, contact the IT experts at Burnt Orange IT Solutions. We can help your business mitigate risk, and be prepared for any IT-related emergency.


Burnt Orange IT Solutions Products & Services:

"IT Support You Can Trust and Understand"

Burnt Orange Solutions are your Trusted Saskatoon IT Experts

Trusted Saskatoon IT Pro's at Burnt Orange Provide Tips on How to Create Secure Passwords

Gareth McKee and his Trusted Saskatoon IT team at Burnt Orange Solutions promise to have a one-hour response time for all your IT support needs. Honesty and respect are important to them. They pride themselves on ensuring their clients understand IT concerns by providing a straightforward and reliable solution with exceptional service. Burnt Orange Solutions are your Trusted Saskatoon IT Experts. In their latest Saskatoon IT expert tip, Gareth shares how to create secure passwords to protect yourself online. 

HOW TO CREATE SECURE PASSWORDS


Data breaches and identity theft are on the rise. Therefore, using strong passwords is necessary to protect your accounts against cyber attacks. Here are some tips to create secure passwords and help keep your accounts unbreakable. 

To help keep your accounts unbreakable, follow these password guidelines: 

  • All passwords must be at least 16 characters or more. Longer passwords are more secure than shorter ones. 
  • All passwords must involve a combination of letters, numbers, and special characters. 
  • Different passwords must be used for each account. 
  • Passwords must never include personl information or any information that can be accessed through social media such as the names of children or pets. 
  • Passwords should never contain any consecutive letters or numbers. 

Why Password Security Is Important

Without strong passwords, hackers are able to gain access to accounts and sensitive information. Hackers use personal information such as names, addresses, and bank account information to steal money or the identity of the user. Identity theft is extremely concerning. It results in financial loss and makes it difficult for the user to get a loan or a job.

Password security is also very important for businesses. Whenever hackers gain access to sensitive information, they consequently share the data with the business’ competitors or store it for ransom.  

Other Ways To Protect Yourself Online

Besides utilizing strong passwords, there are other ways to protect yourself online including: 

  • Using a VPN – Internet Service Providers are able to track the online activity of users and can access private IP addresses. VPN stands for Virtual Private Network and is the alternative to connecting to a public Wi-Fi network. Using a VPN ensures web activity and IP addresses are not accessible to your internet provider. 
  • Identity Theft Protection – Using identity theft protection software will help protect personal information from identity theft. Identity theft protection software will flag criminal behaviour to help protect personal information. 

  • Using Antivirus Software – Antivirus software helps protect users from viruses, ransomware, and other cyber threats. Antivirus software scans for known viruses and alerts the user that their computer or phone has been compromised.

  • Using a Password Manager – Password managers encrypt usernames and passwords and require biometrics to log in. Password managers keep passwords safe and secure. 

These tips will help keep your accounts unbreakable, therefore protecting you and your business. If you have any questions regarding strong passwords to keep your accounts secure, contact the IT experts at Burnt Orange IT Solutions. We can help your business mitigate risk, and be prepared for any IT-related emergency.

We hope this article gave you some insight. If you want to ensure your business’s IT security, contact the Trusted Saskatoon IT professionals at Burnt Orange Solutions and we can take IT worries off your plate.


Trusted Celebrates Amazing Local Business's Who Have Been Trusted Saskatoon Partners For Over 5 Years



TrustedSaskatoon.com’s 10 Year Anniversary year is coming to a close here in 2021. We celebrated with a huge contest, where we face away over $20,000 in prizes from our Trusted partners here in Saskatoon. We added new features, welcomed more fantastic local businesses to the growing Trusted Saskatoon community, and we have taken the time to recognize Trusted Saskatoon partners who have been with us for many years of our journey, some for over 10 years! Our mission continues to be saving you time, money, and stress when choosing locally-owned businesses that serve Saskatoon and the surrounding area. This article is to celebrate and recognize the latest Saskatoon Businesses that have been Trusted Saskatoon partners for at least 5 years!

Saskatoon Pilates Centre Trusted Saskatoon Pilates Experts for over 8 years!



Kathy Bond has been the passionate owner and operator of Saskatoon Pilates Centre since 1999. She has over 50 years of experience as a dance teacher and fitness instructor and has been teaching Pilates for decades. Kathy celebrated her 75th birthday in 2021, but if you met her you wouldn’t know it! She has a zest for life, and so much knowledge and joy to share,  and she’s still at her studio every day because of her love of people, their health, motion, and their overall wellness. 

The relationships she has forged are a huge part of her business, as some of her clients have been with her for over 20 years now and have become dear friends. 

WOW, THAT IS INCREDIBLE!


Kathy also dedicates her success to her team of wonderful instructors over the years, who support their clients’ journeys to achieve optimal well-being through movement, fitness and a deeper awareness of their body/mind connection. She couldn’t have come this far without them. We are confident that she and her team can help you get fit, get healthy and have your body move and feel as it should, with ease of motion and no pain! 

As her tagline states…

Every Body Matters’

Find out why Kathy Bond is the most respected and trusted Pilates instructor in Saskatoon and across Saskatchewan, we couldn’t be more proud to promote Saskatoon Pilates Centre as Your Trusted Saskatoon Pilates centre!

Invisible Fence Brand of Saskatchewan was brought to Saskatchewan by Solange Bosse in 2015, and she has been helping families and their furbabies gain freedom and safety all over the province ever since!. Solange is passionate about helping pets and pet owners and she has been a committed volunteer for wildlife rescue for over 25 years!


Every week, Solange and her team travel the province providing outstanding support and service for this wonderful product that has applications that work in urban yards, , as well as for rural properties on acreages and farms. No farm is too large and no yard or home is too small for Invisible Fence Solutions! Their products have helped hundreds of pets and their families lead safe and harmonious lives together. She should know, as she has two wonderful dogs of her own, a great Dane named Sophie, a cockapoo named Alvin, and a crazy cat called Steve. Oh yeah, Solange and her daughter also have a beautiful horse named Koda. Solange is proud to offer its proven P.E.T. Approach training method that ensures an unparalleled success rating of over 99%. She doesn’t just sell you the equipment and go on to the next clients, she helps to educate you and help train your pets, making it an easy transition for all. Invisible Fence Brands of Saskatchewan is the number one choice for pet fencing solutions in our province. The Trusted team is proud to promote Invisible Fence Brand Of Saskatchewan as your Trusted Saskatoon Pet Fence Expert for over 5 years and look forward to supporting them and promoting them for many more years! Congratulations Solange!

Burnt Orange Solutions Trusted Saskatoon IT Professionals For 5 Years!


Burnt Orange Solutions is a locally owned and operated Saskatoon IT company, and the team has been helping area businesses and consumers for over 10 years. Gareth Mckee, an immigrant from the UK,  initially joined Trusted Saskatoon back in 2013. After a few years, he relocated the family and the business to Biggar, Saskatchewan which is where his wife Alison, who is a family Dr. was working. When they moved back to Saskatoon in 2017 they wanted to rejoin the Trusted Saskatoon community. 

Whether you are dealing directly with Gareth, Kay, or any of his dedicated team, they aim to reply back and get your IT concerns addressed as soon as possible. They are proud to offer a One Hour Response Time…who else can do that? Gareth has a huge passion for IT & data security, he owned an IT in the UK prior to moving to Canada, and before that he served in the British Army. Gareth keeps himself up to date with everything happening in the IT Industry, he is constantly learning and updating the skills of his team. In turn, he is committed to educating his clients on best practices. Gareth provides the Trusted Saskatoon team with regular IT Tips and helpful data security articles for our Saskatoon Trusted Tip Library.
 

Be assured Burnt Orange Solutions will do the best job it can for you. This is truly ‘IT Support You Can Trust and Understand’. After all, when it comes to your private and confidential data on your own IT systems, honesty and trust in a professional IT security firm are huge. At Burnt Orange Solutions they take pride in their workmanship and fix each system as if it were their own. 


We are honored to have them as Trusted Saskatoon partners, Burnt Orange Solutions really are the best Saskatoon IT company!


Trustedsaskatoon.com will save you time, save you the hassle and save you money. Our local Trusted Saskatoon team is committed to finding outstanding businesses like the five we have highlighted above. Be assured, ALL the businesses featured on our Saskatoon directory have been checked, and verified and are annually contracted to uphold the 5 TRUSTED GUARANTEES of service! 

5 Trusted Guarantees

  1. Provide the service and quality promised.

  2. Complete the job on time.

  3. Charge the price quoted with NO surprises.

  4. Communicate honestly and be responsive to customer needs.

  5. Resolve any issues with customer satisfaction in mind.


Trusted Saskatoon was founded on the principle that great local businesses deserve the promotion. We know they are out there, we have found many already, and we work hard to find more. Please help us by nominating your favourite Saskatoon businesses here.

Trusted Saskatoon IT Pro's at Burnt Orange Explain Antivirus Mechanisms and Attacks

Gareth McKee and his Trusted Saskatoon IT team at Burnt Orange Solutions promise to have a one-hour response time for all your IT support needs. Honesty and respect are important to them. They pride themselves on ensuring their clients understand IT concerns by providing a straightforward and reliable solution with exceptional service. 

Burnt Orange Solutions are your Trusted Saskatoon IT Experts.  In their latest Saskatoon IT expert tip, Gareth shares why antivirus is useless against modern attacks. Antivirus software identifies malware and detects threats. However, now that attacks have evolved, today’s threats are able to get around Antivirus mechanisms.

WHY ANTIVIRUS IS USELESS AGAINST MODERN ATTACKS

Antivirus Software (AV): Signature-Based Approach

Antivirus software identifies malware based on signatures. These signatures are like fingerprints, and each malware has a unique pattern. Antivirus software contains the memory of each signature that it uses to identify malicious threats. Each time antivirus software recognizes new malware, antivirus companies add the signature to their blacklist. These blacklists contain the signatures that are denied access to your system. Thus, Antivirus protects your system by blocking these specific signatures from attacking.

Why Antivirus Software is Not Sufficient

This signature-based approach worked for detecting older malware that had already been identified and labelled. In the past, provided the malware was known, and your antivirus company’s signatures were up to date, you were protected. Unfortunately, threats have evolved and malware is not the only concern. Specifically, today’s threats include targeted attacks using unknown malware variants, file-less malware attacks, and exploits that leverage unknown software vulnerabilities. As a result, these persistent threats and ransomware attacks can all bypass antivirus detection. 

Another concern is that malware development has shifted. Attackers now test their malware against antivirus programs to ensure it can bypass them. In addition, attackers invent new malware at a faster rate. Thus, antivirus companies are unable to keep up with blacklisting all the signatures. Also, new types of malware can now go undetected by signature. New malware is hard to detect because it is polymorphic, meaning it changes as it spreads. Overall, as threats grow, Antivirus is no longer sufficient. 

Why Keep Using Antivirus If It Is Useless Against Modern Attacks?

The bottom line is antivirus software is necessary for legal and compliance purposes. For example, the Payment Card Industry Data Security Standard (PCI DSS) requires up-to-date antivirus software for organizations that store, process, or send credit card information. Not to mention, a lack of antivirus protection makes companies appear irresponsible. This jeopardizes a company’s ability to collect insurance if a breach or lawsuit should occur. 

Though antivirus cannot detect modern threats, it does provide a certain degree of protection. As long as your current antivirus program can identify and block even half of the malware signatures, it is worth using. However, it must not be the only line of defence. 

Overall, as threats grow more advanced, an antivirus alone is not enough to protect your company. A more comprehensive IT strategy is a necessity. Contact the IT experts at Burnt Orange IT Solutions. We can help your business mitigate risk, and be prepared for any IT-related emergency. 

We hope this article gave you some insight. If you want to ensure your business’s IT security, contact the Trusted Saskatoon IT professionals at Burnt Orange Solutions and we can take IT worries off your plate.


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TrustedSaskatoon.com
310 Wall St #209
Saskatoon, SK   S7K 1N7
Ph: 306.244.4150

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