Congratulation to Trusted partner Jess Tetu on the opening of her 4th Just For You Day Spa
and her first retail location for Lia Reese
Canada. Sara, the Trusted founder, wrote the following article about Jess and why, at Trusted, we encourage you to have the mindset of - Don't just try local, BUY local.
A Saskatchewan Success Story
Recently, I had the pleasure of attending the soft launch of the new Just For You Day Spa in Saskatoon.
This spa is the 2nd Saskatoon location and is nestled on the corner of 33rd and Quebec. I thoroughly enjoyed a relaxing hot stone massage in beautiful surroundings, then spent some time relaxing in the stylish and cosy lounge.
After a cup of tea, it was time to shop at the new retail store for Lia Reese,
which is a beautiful little store connected to the spa.
The location design is all Jess’s inspiration, and she is extremely hands on. I found out a while ago that she is the queen of repurposing and personally creates many of the gorgeous pieces of furniture and decor in the spas!
This spa is the third location that Jess has opened in the last 6 years. That in itself is something to be in awe of, especially when you consider that she is a young entrepreneur and wife juggling motherhood and life, also, she only recently turned 30!
I first met Jess just over 7 years ago, at the time she was considering opening up her second Just For You location in Regina. A huge leap of faith and an enormous undertaking. It has been a roaring success in the Queen City, and I believe, is still the largest spa in Saskatchewan.
Jess's business has grown so much, and she now employs over 100! As an entrepreneur myself, who employs 7 people, I can't imagine! What an enormous responsibility - over 100 families, relying on your business and their pay cheque for their bills and kids extracurricular activities. How would it feel to know your everyday decisions and risks in business could impact so many lives? Jess takes it all in her stride with grace, and is, by all accounts, a fair and generous employer and a thoughtful leader.
Lia Reese was added to her portfolio in recent years. This is her baby, and something Jess feels she created from scratch! Lia Reese is a cosmetic and makeup line manufactured in Canada. It is a pure Saskatchewan product, the names of the nail polishes are witty takes on our small town and city names, lipsticks are named after women who Jess loves and been inspired by, the marketing imagery features Elly Mayday
. A successful, international plus-size model who comes from Jess's hometown of Craik, SK - Elly is a cancer survivor and a gorgeous and inspiring warrior woman in her own right.
I think you can agree; there really couldn't be a better brand ambassador for Lia Reese Canada!
The products, created with the utmost care are beautifully packaged, I strongly urge you to try them for yourself!
Jess Tetu was not born into vast wealth and privilege, she came from humble beginnings and overcame adversity at a young age. She is driven to succeed, and her hard work has been recognized. Jess is the recipient of multiple entrepreneurship awards, including YWCA Saskatoon Women of Distinction Award and ABEX Young Entrepreneur of the year award. Jess is also extremely community-minded, she volunteers a staggering amount of time and resources helping those in need, supporting local businesses and non-profits. Most recently she founded 4seventyone Recovery Resources
- a non-profit assisting families battling addiction.
In closing, ladies (and gents), I challenge you to use the last of the international brands of makeup and skincare. You know, the items on your dresser or cluttering up your bathroom vanity. Instead, support a local woman whose products are just as good (if not better), and who is positively impacting the local economy and our community across Saskatchewan in so many ways! Swing by the new store in person to try, or directly buy online at liareese.com
. Check out the new Just For You Day Spa for yourself, you deserve a visit!
This is a picture taken next to my bathroom sink, I have been a fan of Lia Reese everything for a few years and I do have my favourites!
Congratulations Jess, I am proud to be a fan, a friend, and to have you in our Trusted community of local businesses run with integrity! Sara