Trusted Tips and Resources

Trusted Tips & Resources

Trusted Saskatoon IT Pro's at Burnt Orange Explain How To Recognize Phishing Attacks

Gareth McKee and his Trusted Saskatoon IT team at Burnt Orange Solutions promise to have a one-hour response time for all your IT support needs. Honesty and respect are essential to them. They pride themselves on ensuring their clients understand IT concerns by providing a straightforward, reliable solution with exceptional service. Burnt Orange Solutions is a Trusted Saskatoon IT expert. In their latest Saskatoon IT expert tip, they share how to recognize phishing attacks to protect you and your loved ones.

 


What Is Phishing?

Phishing is an attack in which the scammer attempts to trick you into clicking on a malicious link, downloading malware, or sharing personal or sensitive information. Phishing attacks can occur via telephone, email, text, or social media platforms. Messages are often generic, and they often appear to be from a trusted, legitimate source, such as a bank or courier company. Phishing attacks are on the rise, so it is important to recognize the signs. 


What Are The Signs Of Phishing Attacks?

Spotting a phishing attack can be difficult. However, it is important to recognize those messages to ensure scammers are unable to take advantage of us. Here are some signs to look out for to recognize phishing attacks:


The Message Asks You To Share Personal Information

shark phishing for personal information

Any legitimate organization would likely never ask for personal information over the telephone, email, or text, so this should be a red flag. Scammers and cyber attackers are crafty in making their messages appear legitimate. If you are suspicious about a message you have received, it does not hurt to be cautious and contact the organization that supposedly sent the message. When contacting that organization, it is essential to use official contact information. 

The Message Involves A Threat

Scammers often utilize threats to persuade you to do what they want. Most people fear what may happen if they do not comply with the scammer's request. A common phishing attack is over the telephone, whereby scammers claim to be government organization members. They are after personal information, such as your social insurance number, and threaten fines or even that you will be arrested if you fail to comply. If you receive a threatening message that claims to be from a legitimate source, do not panic or let the scammer scare you into giving them what they want. 

The Message Comes From A Suspicious Sender

guy on laptop opening suspicious link

Phishing attempts can be difficult to spot as they appear to be from a legitimate organization. An immediate red flag is when the sender's email address does not match the organization. In terms of telephone calls or text messages, searching the sender's phone number will either confirm or deny its legitimacy. 

The Message Includes A Suspicious Link

Cybercriminals or scammers often send messages that trick victims into clicking on a link. In an attempt to steal personal information from the victim, the links are to websites that appear to be legitimate but are spoofs. If you do not click the link, the scammer cannot get what they want from you. 

Three signs of a suspicious link include: 

  • The link URL in the message does not match the legitimate organization’s website URL.
  • The message includes incorrect grammar or overuse of exclamation marks and other punctuation. 
  • The message involves logos that look ‘off” or poorly designed templates. A government organization would never send messages like this. 


Although there is no infallible way to recognize phishing attacks, knowing the signs will help protect you and your loved ones. Always remember that if something appears suspicious, it likely is. 

With predatory scams such as phishing attacks rising, we all must protect ourselves. They could fall victim to a predatory scam regardless of age or intellect. If you have any questions regarding phishing attacks, contact the IT experts at Burnt Orange IT Solutions. We can help your business mitigate risk and be prepared for any IT-related emergency.

We hope this article gave you some insight. If you want to ensure your business’s IT security, contact the Trusted Saskatoon IT professionals at Burnt Orange Solutions, and we will take IT worries off your plate.


Burnt Orange IT Solutions Products & Services:

"IT Support You Can Trust and Understand"

Burnt Orange Solutions are your Trusted Saskatoon IT Experts

Trusted Saskatoon IT Pro's at Burnt Orange Discuss Technology and Your Customer's Experience

Gareth McKee and his Trusted Saskatoon IT team at Burnt Orange Solutions promise to have a one-hour response time for all your IT support needs. Honesty and respect are important to them. They pride themselves on ensuring their clients understand IT concerns by providing a straightforward and reliable solution with exceptional service. Burnt Orange Solutions are your Trusted Saskatoon IT Experts. In their latest Saskatoon IT expert tip, they discuss technology and your customer's experience.  

Technology and Your Customer's Experience


Customer service expectations have grown over the last few years, and Saskatoon businesses have had to adapt to meet the needs of their customers. If you have not added any technology to improve your customer’s experiences here are a few ideas for you.

49% of consumers have left a brand in the past year due to poor experience; however, the emerging technology of today can power the customer experiences of the future. In order to create a positive customer experience, fuel brand loyalty and drive sales growth, Saskatoon businesses and beyond must find the right digital tools for their business. Here are a few options:


The Cloud

The Cloud and the tools backed by this technology are very important in every business organization. As technology advances, the amounts of available sales channels increases as well. Think about it, you can make a purchase at the local retail store by walking in, phoning it in, or ordering it online. There are about eight different channels for most customer engagements. No matter what channel customers choose to use, brands need to gather, centralize and react to that data. Organizations are relying on cloud technology to manage these interactions and keep the information. The days of pen and paper don’t work as well anymore.


Chatbots

With today’s technology, i.e. smartphone and mobile search features, today’s consumers are used to immediate answers and on-demand access to the web. Most people are willing to wait up to four hours for an online response. However, approximately 90% of consumers' inquiries go unanswered by brands. In comes Chatbots. They are artificial intelligence designed to engage in conversation with human users over the internet. They are quickly taken over customer service functions for many businesses as they are able to respond to customer questions and fulfil the consumer’s desire for an immediate response.


Augmented Reality Technology and Your Customer’s Experience

90% of all information is visual, our brains are built for visual information. It takes only 13 milliseconds for the human brain to process an image. Based on this fact, it is known customers often have a difficult time, visualizing what an item will look like when they buy it and put it in their home. Augmented Reality allows a consumer to take a picture of the room, place the item in the picture and now they can visualize it in their home.

There are many ways to improve technology and your customer’s experience and we can help with that. Contact the Trusted Saskatoon IT professionals at Burnt Orange Solutions and we will take IT worries off your plate.


Burnt Orange IT Solutions Products & Services:

"IT Support You Can Trust and Understand"

Burnt Orange Solutions are your Trusted Saskatoon IT Experts

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TrustedSaskatoon.com
Saskatoon, SK   S7V 1A1
Ph: 306.291.5303

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