Trusted Tips and Resources

Trusted Tips & Resources

Trusted Marketing Services share 6 tips to get on 1st page of Google locally

The Trusted Marketing Services team have skill sets & real life experiences that other marketing agencies and social media management companies simply do not share.  The Trusted Marketing Team are not nerds….they are entrepreneurs, net workers and marketers, so If you need affordable website solutions, Social media management or anything to do with advertising and marketing contact them today.

Trusted Marketing Services are your Saskatoon Marketing Agency  

Here they share 6 tips to get on 1st page of Google locally:

 

 

“I want to be on the first page of Google” is now the most common response we get at Trusted when we ask people what they want for their marketing goals, and there seems to be a confusion amongst local Saskatchewan business owners as to how this actually happens, so we thought we’d lay it out in layman’s terms. 

  1. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

To be on page 1 of Google for your category of business locally is a great goal, especially as recent stats tell us that over 80% of all click throughs to websites on Google searches take place on the first page of Google. Not being there means you will miss out on leads, and that means those on the 1st page have a significant competitive advantage. Except how you get on that first page can be tricky, especially if you are in a very competitive category ( Real Estate, Auto Dealers, Mortgage Brokers for example). Here we outline the main points to consider.

 

 

1. You need a website – and it needs to be a good one!

Your website is a TOOL, and it should be out there working for your business 24/ 7 . It’s not just about the ‘look’ of the site, it’s about how well it works overall for good SEO – you need to consider the navigation ( how easy is for your visitors to get around and find the important information) , the key words ( if you are a Plumber make sure it is on your website often) , include the location ( if you are a Plumber in Regina say so ) , choose appropriate images and have good links ( social links, links to other sites that make sense and links to your site from other sites that make sense)

( contact us at Trusted Marketing Services if you want to discuss your website – or lack of.)

2. You need to have a blog

Content marketing is a phrase you may of heard bandied about; in reality it means writing new, quality, relevant content about your company and your category – ideally in a blog on your website on a regular basis – This just keeps your website up to date in the eyes of Google ( as Google determines who gets ranked where, it’s important to impress her and do what she values)

(check out our Saskatchewan marketing blog here )

3. You need to be social

Facebook, Twitter, Instagram, Pinterest, Linkedin, Google + – pick whats best for your business and build an audience for your content- quality web traffic from your social media to your website is valued by Google and if you are spending all your efforts sending people to your Social media as the final destination you are WRONG – the social should be the tool to help your www. not the other way around! If you don’t take social media seriously and do it well you are really missing out on the chance to connect with your local audience and share your company personality & values.

 

 

 

 

4. Your overall marketing strategy

Assuming you DO have a strategy? Too many local business separate online and offline marketing and this is a big mistake, in todays world in many categories online is MORE important than offline, as consumers shop and make more buying decisions online than in person. Your website should be your best sales person, it should reflect who you are & what you are doing at all times.

( if you are not sure about your marketing strategy contact us for a consultation )

5. Online local directories

Online local directories are important to Google ( as they lay out information in a logical manner) and I predict they will be come more so as more and more websites come online locally- Being listed on a good local online directory ( like www.trustedsaskatoon.com and www.trustedregina.com ) will help your Google rankings as it shows you are recognized locally in your category, also if the online directory is well ranked in your category you benefit from that – you can get on the first page of Google by being on their directory; along with the others in your category of course. ( Trusted Directories have many, many other advantages & benefits over your regular local online directories – contact us to find out more). 

 

                                                                     Best online Directories

6. Google products

Google Adwords, Google Plus, You Tube etc..etc.. Buy them , use them – Google likes when you buy INTO their products.

A word of warning ..DO NOT put all your eggs in to the Google Adwords basket to get on the 1st page of Google – this is not a smart long term marketing decision. Google Adwords cost is going to keep rising as more people enter the auction and you can’t all be on the first page…make ORGANIC your priority ( we know customers prefer organic search results too)

At the end of the day the most important thing is to allocate time and effort in to doing the best job you can online. There is no QUICK fix, this is a race…and it’s not a sprint, it’s a never ending marathon, and you need to keep running and adapting to the ever changing conditions or you will fall behind and drop off your prospects and existing customers radars. Don’t be tempted into trying to cheat Google by paying companies to create splash pages, buy back links or by falsely boosting your social followers numbers….. you didn’t become successful in business by cutting corners, it’s the same way online.

EXCELLENCE TAKES EFFORT

 

Contact us at Trustedmarketingservices.com today, we are your local and international award winning Trusted Marketing Agency!

  

Trusted Marketing Services are SASKATOON WEBSITE DESIGN EXPERTS & they provide their latest Trusted Tip " How internet & Website Marketing effects your business success"

 

Internet and Website Marketing affects your business success

As more businesses begin to realize the importance of having a website, and not just a basic website - I mean a website that is powered by an Internet Marketing strategy designed to increase their Online Presence, the Internet real estate will become more competitive and the margin of quality results will require more work to maintain.

Since starting Trio Web Design in Saskatoon, our main drivers have been to educate and implement foundational Internet Marketing practices through the development of our custom designed websites. At our inception, the term Online Presence was a foriegn term for many businesses, but today the majority of business owners are feeling the "heat" of either their lack of..or...their ineffective Internet Marketing Strategies (Online Presence).

With this ever growing rush to the Internet and maddash for priority in organic search results, one major "reality" has been forgotten and that is - sustainable, effective, and measurable success takes time, effort, and money. Business owners that desire to obtain a high priority in organic search results need to have a "full-buy-in" mentality when it comes to developing and maintaining their Online Presence.

Unfortunately, the Internet isn't a win-win environment. It is no longer as easy as simply putting up a basic website and magically your website has the best priority in the local organic search results. Search Engines are continually sifting through websites to determine their relevance and monitor the consistency of new content rich updates. I came across a great article titled: 4 Major Internet Marketing Game Changers for 2012 by Steve Toth. The article highlights some of the important Internet success factors behind developing an Online Presence.

Internet and Website Marketing are two areas that cannot be overlooked when deciding whether or not a website should be created for your business, or whether or not your current website needs a redesign. If you are considering either option contact us and we would be happy to help you develop an Online Presence that will grow as your business continues to grow.

You can find Trusted Marketing Services  Online at www.trustedmarketingservices.com or you can simply check out their Listing Here under COMPUTERS & WEBSITE DESIGN.  SASKATOON WEBSITE DESIGN EXPERTS on the SASKATOON DIRECTORY of Trusted Experts!  

 

Stay Trusted my friends..SAFE & TRUSTED SASKATOON

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S & E Trusted Online Directories Inc
TrustedSaskatoon.com
434 20th Street West
Saskatoon, SK   S7M 0X4
Ph: 306.244.4150

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