Trusted Tips and Resources

Trusted Tips & Resources

Prairie Laser Ink and Toner are Trusted Saskatoon Printer ink and toner suppliers

The Trusted team are thrilled to welcome Prairie Laser Ink and Toner Supply Inc, our newest partner to the Trusted Saskatoon directory of excellence!  Prairie Laser Ink and Toner are Trusted Saskatoon Printer Ink & toner suppliers  and you can find them in our Saskatoon Computer Category.



Prairies Laser Inc's Trusted story is a personal one for the Trusted Saskatoon team! Our quest to find a more cost effective supplier of ink and toner occurred over a year ago. We had  purchased a new brand named copier for our office. The copier was on sale and we were thrilled with he price. We thought we had such a top notch copier, however, it didn’t take long for us to realize why these copiers were so well priced.  We discovered when we went to replace our first toner cartridges that they were $110 each!  It was after our 3rd replacement that we began to looking at pricing online, seeking a better deal.  The typical big box stores who carry the brand cartridges were all around the same price, so little or no savings there. Then we stumbled upon Prairie Laser Ink and Toner in one of our searches. We were pleased to find that we could save 10% off any price quoted, plus this included delivery to our door!  

After our second order, Maya, the general manager suggested we might want to try a generic brand, which would take the cost even further down to $60.00 a cartridge (including delivery) Following her suggestion we purchased the generic brand and we have found there is no difference in the colour quality at all. A big thank you goes out to Maya and Anton for their superior service and after this we approached them to be part of TrustedSaskatoon.com as they embody EXACTLY the kind of company we promote!  They passed our verification process with flying colours and we know they are going to be great hit with Saskatoon! 

 

Prairie Laser Ink and Toner are a locally owned and operated family run business in Saskatoon and they also service Regina.   Owner/operator Anton Schouten and his daughter Maya Schouten have been running the business for over 16 years now.   They are truly your printer, inkjet cartridge and laser jet toner guru’s in Saskatoon! They have the ability of accessing each and every brand of ink and toner available and if they don’t have your brand when you ask, they will have it for you the next day! They will deliver directly to your business (within one day) and also deliver to home based businesses.

We have to say, not only are they an exceptional business within this city, they are also a delight to deal with as their warm and friendly manner certainly shines through upon your first meeting. 

Prairie Laser Ink and Toner are your Trusted Saskatoon printer ink and toner suppliers- check out their listing for more rave reviews! 


Trusted Marketing Services share 6 tips to get on 1st page of Google locally

The Trusted Marketing Services team have skill sets & real life experiences that other marketing agencies and social media management companies simply do not share.  The Trusted Marketing Team are not nerds….they are entrepreneurs, net workers and marketers, so If you need affordable website solutions, Social media management or anything to do with advertising and marketing contact them today.

Trusted Marketing Services are your Saskatoon Marketing Agency  

Here they share 6 tips to get on 1st page of Google locally:

 

 

“I want to be on the first page of Google” is now the most common response we get at Trusted when we ask people what they want for their marketing goals, and there seems to be a confusion amongst local Saskatchewan business owners as to how this actually happens, so we thought we’d lay it out in layman’s terms. 

  1. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

To be on page 1 of Google for your category of business locally is a great goal, especially as recent stats tell us that over 80% of all click throughs to websites on Google searches take place on the first page of Google. Not being there means you will miss out on leads, and that means those on the 1st page have a significant competitive advantage. Except how you get on that first page can be tricky, especially if you are in a very competitive category ( Real Estate, Auto Dealers, Mortgage Brokers for example). Here we outline the main points to consider.

 

 

1. You need a website – and it needs to be a good one!

Your website is a TOOL, and it should be out there working for your business 24/ 7 . It’s not just about the ‘look’ of the site, it’s about how well it works overall for good SEO – you need to consider the navigation ( how easy is for your visitors to get around and find the important information) , the key words ( if you are a Plumber make sure it is on your website often) , include the location ( if you are a Plumber in Regina say so ) , choose appropriate images and have good links ( social links, links to other sites that make sense and links to your site from other sites that make sense)

( contact us at Trusted Marketing Services if you want to discuss your website – or lack of.)

2. You need to have a blog

Content marketing is a phrase you may of heard bandied about; in reality it means writing new, quality, relevant content about your company and your category – ideally in a blog on your website on a regular basis – This just keeps your website up to date in the eyes of Google ( as Google determines who gets ranked where, it’s important to impress her and do what she values)

(check out our Saskatchewan marketing blog here )

3. You need to be social

Facebook, Twitter, Instagram, Pinterest, Linkedin, Google + – pick whats best for your business and build an audience for your content- quality web traffic from your social media to your website is valued by Google and if you are spending all your efforts sending people to your Social media as the final destination you are WRONG – the social should be the tool to help your www. not the other way around! If you don’t take social media seriously and do it well you are really missing out on the chance to connect with your local audience and share your company personality & values.

 

 

 

 

4. Your overall marketing strategy

Assuming you DO have a strategy? Too many local business separate online and offline marketing and this is a big mistake, in todays world in many categories online is MORE important than offline, as consumers shop and make more buying decisions online than in person. Your website should be your best sales person, it should reflect who you are & what you are doing at all times.

( if you are not sure about your marketing strategy contact us for a consultation )

5. Online local directories

Online local directories are important to Google ( as they lay out information in a logical manner) and I predict they will be come more so as more and more websites come online locally- Being listed on a good local online directory ( like www.trustedsaskatoon.com and www.trustedregina.com ) will help your Google rankings as it shows you are recognized locally in your category, also if the online directory is well ranked in your category you benefit from that – you can get on the first page of Google by being on their directory; along with the others in your category of course. ( Trusted Directories have many, many other advantages & benefits over your regular local online directories – contact us to find out more). 

 

                                                                     Best online Directories

6. Google products

Google Adwords, Google Plus, You Tube etc..etc.. Buy them , use them – Google likes when you buy INTO their products.

A word of warning ..DO NOT put all your eggs in to the Google Adwords basket to get on the 1st page of Google – this is not a smart long term marketing decision. Google Adwords cost is going to keep rising as more people enter the auction and you can’t all be on the first page…make ORGANIC your priority ( we know customers prefer organic search results too)

At the end of the day the most important thing is to allocate time and effort in to doing the best job you can online. There is no QUICK fix, this is a race…and it’s not a sprint, it’s a never ending marathon, and you need to keep running and adapting to the ever changing conditions or you will fall behind and drop off your prospects and existing customers radars. Don’t be tempted into trying to cheat Google by paying companies to create splash pages, buy back links or by falsely boosting your social followers numbers….. you didn’t become successful in business by cutting corners, it’s the same way online.

EXCELLENCE TAKES EFFORT

 

Contact us at Trustedmarketingservices.com today, we are your local and international award winning Trusted Marketing Agency!

  

Trusted Marketing Services website experts design Across The Board Property Inspections new website

The Trusted Marketing Services team have skill sets & real life experiences that other marketing agencies and social media management companies simply do not share.  The Trusted Marketing Team are not nerds….they are entrepreneurs, net workers and marketers, so If you need affordable website solutions, Social media management or anything to do with advertising and marketing contact them today.

Trusted Marketing Services are your Trusted Saskatoon Marketing Agency  

Here they share Information on the website they created for Across The Board:

 


 

Ben Wanner, the owner of Across The Board Inspections, was looking for a fresh new look for his company website. His old site was looking dated, and he felt it didn’t represent his companies character and brand as effectively as it should do. 

” People are going to Google first these days when they want anything, and more and more % of our leads were coming from online rather than word of mouth like they used to. I recently updated the company logo, and knew the website was next to freshen up” Ben Wanner, Owner, Across The Board Inspections, Saskatoon 

 At Trusted we work with nearly 200 local businesses around the province, from 1 man contractors to larger $ multi-million province wide companies across many many different categories…chances are we have knowledge of your industry,  and we know what the public looks for in a good website!

The Across The Board Inspections site is well designed, easy to navigate, visually appealing and MOST importantly simple to use both for the public AND Ben, when he wants to do updates/ make changes!

 

 

When we created the site for Ben he said " Looking at websites all over Canada for Home inspection it really stands out , heads above. You guys did a really great job! " 

 

Check out the site for your self here : www.acrosstheboardinspections.com 

All Trusted Marketing Services websites are mobile friendly & are simple to update – ALL include: Blog, social links, Google Analytics and include 2 hours Trusted consulting to assist with content creation &/or training - we have a quick turnaround time, and most importantly we are fairly priced. Trusted has a variety of fixed price options.

We are the website creators you can trust. Call us today and we can assess your website requirements over coffee.


Trusted Saskatoon IT & Computer Systems Experts share a tip on The 10 Disaster Planning Essentials For A Small Business Network

The 10 Disaster Planning Essentials For A Small Business Network:

If your data is important to your business and you cannot afford to have your operations halted for days – even weeks – due to data loss or corruption, then you need to read this report and act on the information shared. A disaster can happen at any time on any day and is likely to occur at the most inconvenient time. If you aren’t already prepared, you run the risk of having the disaster coming before you have in place a plan to handle it. This report will outline 10 things you should have in place to make sure your business could be back up and running again in the event of a disaster.

1. Have a written plan. As simple as it may sound, just thinking through in ADVANCE what needs to happen if your server has a meltdown or a natural disaster wipes out your office, will go a long way in getting it back fast. At a minimum, the plan should contain details on what disaster could happen and a step-by-step process of what to do, who should do it and how. Also include contact information for various providers and username and password information for various key web sites. Writing this plan will also allow you to think about what you need to budget for backup, maintenance and disaster recovery. If you can’t afford to have your network down for more than a few hours, then you need a plan that can get you back up and running within that time frame. You may want the ability to virtualize your server, allowing the office to run off of the virtualized server while the real server is repaired. If you can afford to be down for a couple of days, there are cheaper solutions. Once written, print out a copy and store it in a fireproof safe, an offsite copy (at your home) and a copy with your IT consultant.

2. Hire a trusted professional to help you. Trying to recover your data after a disaster without professional help is business suicide; one misstep during the recovery process can result in forever losing your data or result in weeks of downtime. Make sure you work with someone who has experience in both setting up business contingency plans (so you have a good framework from which you CAN restore your network) and experience in data recovery.

3. Have a communications plan. If something should happen where employees couldn’t access your office, e-mail or use the phones, how should they communicate with you? Make sure your plan includes this information including MULTIPLE communications methods.

4. Automate your backups. If backing up your data depends on a human being doing something, it’s flawed. The #1 cause of data loss is human error (people not swapping out tapes properly, someone not setting up the backup to run properly, etc.). ALWAYS automate your backups so they run like clockwork.

5. Have an offsite backup of your data. Always, always, always maintain a recent copy of your data off site, on a different server, or on a storage device. Onsite backups are good, but they won’t help you if they get stolen, flooded, burned or hacked along with your server.

6. Have remote access and management of your network. Not only will this allow you and your staff to keep working if you can’t go into your office, but you’ll love the convenience it offers. Plus, your IT staff or an IT consultant should be able to access your network remotely in the event of an emergency or for routine maintenance. Make sure they can.

7. Image your server. Having a copy of your data offsite is good, but keep in mind that all that information has to be RESTORED someplace to be of any use. If you don’t have all the software disks and licenses, it could take days to reinstate your applications (like Microsoft Office, your database, accounting software, etc.) even though your data may be readily available. Imaging your server is similar to making an exact replica; that replica can then be directly copied to another server saving an enormous amount of time and money in getting your network back. Best of all, you don’t have to worry about losing your preferences, configurations or favorites. To find out more about this type of backup, ask your IT professional.

8. Network documentation. Network documentation is simply a blueprint of the software, data, systems and hardware you have in your company’s network. Your IT manager or IT consultant should put this together for you. This will make the job of restoring your network faster, easier AND cheaper. It also speeds up the process of everyday repairs on your network since the technicians don’t have to spend time figuring out where things are located and how they are configured. And finally, should disaster strike, you have documentation for insurance claims of exactly what you lost. Again, have your IT professional document this and keep a printed copy with your disaster recovery plan.

9. Maintain Your System. One of the most important ways to avoid disaster is by maintaining the security of your network. While fires, floods, theft and natural disasters are certainly a threat, you are much more likely to experience downtime and data loss due to a virus, worm or hacker attack. That’s why it’s critical to keep your network patched, secure and up-to-date. Additionally, monitor hardware for deterioration and software for corruption. This is another overlooked threat that can wipe you out. Make sure you replace or repair aging software or hardware to avoid this problem.

10. Test, test, test! A study conducted in October 2007 by Forrester Research and the Disaster Recovery Journal found that 50 percent of companies test their disaster recovery plan just once a year, while 14 percent never test. If you are going to go through the trouble of setting up a plan, then at least hire an IT pro to run a test once a month to make sure your backups are working and your system is secure. After all, the worst time to test your parachute is AFTER you’ve jumped out of the plane.

 

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434 20th Street West
Saskatoon, SK   S7M 0X4
Ph: 306.244.4150

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