Trusted Tips and Resources

Trusted Tips & Resources

Trusted Marketing Services share 6 tips to get on 1st page of Google locally

The Trusted Marketing Services team have skill sets & real life experiences that other marketing agencies and social media management companies simply do not share.  The Trusted Marketing Team are not nerds….they are entrepreneurs, net workers and marketers, so If you need affordable website solutions, Social media management or anything to do with advertising and marketing contact them today.

Trusted Marketing Services are your Saskatoon Marketing Agency  

Here they share 6 tips to get on 1st page of Google locally:

 

 

“I want to be on the first page of Google” is now the most common response we get at Trusted when we ask people what they want for their marketing goals, and there seems to be a confusion amongst local Saskatchewan business owners as to how this actually happens, so we thought we’d lay it out in layman’s terms. 

  1. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

To be on page 1 of Google for your category of business locally is a great goal, especially as recent stats tell us that over 80% of all click throughs to websites on Google searches take place on the first page of Google. Not being there means you will miss out on leads, and that means those on the 1st page have a significant competitive advantage. Except how you get on that first page can be tricky, especially if you are in a very competitive category ( Real Estate, Auto Dealers, Mortgage Brokers for example). Here we outline the main points to consider.

 

 

1. You need a website – and it needs to be a good one!

Your website is a TOOL, and it should be out there working for your business 24/ 7 . It’s not just about the ‘look’ of the site, it’s about how well it works overall for good SEO – you need to consider the navigation ( how easy is for your visitors to get around and find the important information) , the key words ( if you are a Plumber make sure it is on your website often) , include the location ( if you are a Plumber in Regina say so ) , choose appropriate images and have good links ( social links, links to other sites that make sense and links to your site from other sites that make sense)

( contact us at Trusted Marketing Services if you want to discuss your website – or lack of.)

2. You need to have a blog

Content marketing is a phrase you may of heard bandied about; in reality it means writing new, quality, relevant content about your company and your category – ideally in a blog on your website on a regular basis – This just keeps your website up to date in the eyes of Google ( as Google determines who gets ranked where, it’s important to impress her and do what she values)

(check out our Saskatchewan marketing blog here )

3. You need to be social

Facebook, Twitter, Instagram, Pinterest, Linkedin, Google + – pick whats best for your business and build an audience for your content- quality web traffic from your social media to your website is valued by Google and if you are spending all your efforts sending people to your Social media as the final destination you are WRONG – the social should be the tool to help your www. not the other way around! If you don’t take social media seriously and do it well you are really missing out on the chance to connect with your local audience and share your company personality & values.

 

 

 

 

4. Your overall marketing strategy

Assuming you DO have a strategy? Too many local business separate online and offline marketing and this is a big mistake, in todays world in many categories online is MORE important than offline, as consumers shop and make more buying decisions online than in person. Your website should be your best sales person, it should reflect who you are & what you are doing at all times.

( if you are not sure about your marketing strategy contact us for a consultation )

5. Online local directories

Online local directories are important to Google ( as they lay out information in a logical manner) and I predict they will be come more so as more and more websites come online locally- Being listed on a good local online directory ( like www.trustedsaskatoon.com and www.trustedregina.com ) will help your Google rankings as it shows you are recognized locally in your category, also if the online directory is well ranked in your category you benefit from that – you can get on the first page of Google by being on their directory; along with the others in your category of course. ( Trusted Directories have many, many other advantages & benefits over your regular local online directories – contact us to find out more). 

 

                                                                     Best online Directories

6. Google products

Google Adwords, Google Plus, You Tube etc..etc.. Buy them , use them – Google likes when you buy INTO their products.

A word of warning ..DO NOT put all your eggs in to the Google Adwords basket to get on the 1st page of Google – this is not a smart long term marketing decision. Google Adwords cost is going to keep rising as more people enter the auction and you can’t all be on the first page…make ORGANIC your priority ( we know customers prefer organic search results too)

At the end of the day the most important thing is to allocate time and effort in to doing the best job you can online. There is no QUICK fix, this is a race…and it’s not a sprint, it’s a never ending marathon, and you need to keep running and adapting to the ever changing conditions or you will fall behind and drop off your prospects and existing customers radars. Don’t be tempted into trying to cheat Google by paying companies to create splash pages, buy back links or by falsely boosting your social followers numbers….. you didn’t become successful in business by cutting corners, it’s the same way online.

EXCELLENCE TAKES EFFORT

 

Contact us at Trustedmarketingservices.com today, we are your local and international award winning Trusted Marketing Agency!

  

Kari Calder a Trusted Saskatoon Real Estate expert shares Saskatoon real estate market update

The decision to purchase your home is one of the most important decisions you will ever make, and will also be one of your largest investments. Done right, it can also be one of the most exciting and fulfilling times in your life! Kari Calder a saskatoon Realtor with Century 21 Fusion is there to help you through the process, and provide you and your family with the peace of mind that comes with knowing that you have a realtor working with your best interests in mind.

Here Kari shares a great tip on Saskatoon Real Estate Market Update for January 2015: 

 

 

The January 2015 Saskatoon real estate market sales has decreased from 2014 where 179 houses for sale in Saskatoon sold. This year we saw a market decrease with 227 houses in Saskatoon selling for the month of January.

The average home price in Saskatoon did see significant changes from last year with the average house price at $358,648 for 2015. This is up 1.2% from last year’s $354,461 in January.

 

Currently, the average time to sell a house in Saskatoon has increased slightly from December’s 43 days to 55 days.

By the end of January, homebuyers in Saskatoon had 1,484 homes to choose from with 544 of those being condos for sale in Saskatoon.

Listing inventory in Saskatoon has increased with 724 new house listings in Saskatoon in 2015 while in 2014 we saw 637 new units placed on the market, signifying an increase of 13.7%.

 

Kari Calder is one Saskatoon's top Century 21 Fusion real estate agents. Kari can assist with all of your Saskatoon buying and selling real estate needs and she is a TRUSTED SASKATOON REALTOR 

Kari Calder

Saskatoon Real Estate Agent

Century 21 Fusion

kari@saskatoonrealestate.net

 

 

J.O.B. Heating and Air Conditioning your Trusted Saskatoon plumbing expert tip on Hot Water Heater Tune-Ups

Saskatoon if you are looking for a Trusted company to help you with your home or business Heating or Cooling system problems or to find the best and most high efficient air conditioner or furnace for your home J.O.B. Heating & Air Conditioning is who you need to call! If your family suffers from allergies a new furnace that filters and helps to eliminate those unwanted allergens will make a real difference.

The amazing staff at J.O.B. Heating & Air Conditioning will consult with you to get something that fits your exact and specific needs and budget. With a new high efficient furnace you should cut your heating bills about 35% on average. We all love saving money!

J.O.B. Heating & Air Conditioning are SASKATOON PLUMBING, AIR CONDITIONING & SASKATOON FURNACE Experts

Here they share Why a Hot Water Heater Tune-Up Makes Sense:

Most days you go through life and never give your water heater a second thought. That is until you get up in the morning to have that nice warm wake up shower and you find the water isn't hot. In fact, if you live in a city such as Saskatoon SK, it's down right cold. But what can be done to stop this, or at least cut down the likelihood of this happening to you?

Well thankfully there is an answer to this. A water heater tune up is the answer. I will discuss tank model water heaters in this article and discuss the other styles of water heaters in future articles.

Many manufacturers recommend that a water heater be inspected by a qualified technician at least once per year. Some of the things that will be addressed in a comprehensive water heater tune up are:

  • ensuring the T&P (Temperature and Pressure) valve is operating properly.
  • checking the drain valve to ensure it is not plugged with sediment.
  • checking the anode rod has not used up its useful life.
  • checking that the dip tube is intact and in good condition.
  • and in the case of a natural gas water heater test the gas pressure and any gas safety systems on the water heater.

 

Even checking these items once is better than the “never” timeframe that happens with most water heaters.

What is an Anode Rod?

The one item that will prolong the life of any hot water tank is the anode rod. You might not know this, but water will want to “attack” the tank of your water heater. It is very similar to the rusting process that occurs on the wheel wells of your car. This is why all tanks will eventually leak. The anode is the "sacrificial lamb" in the hot water heater. Generally speaking residential anode rods are made of magnesium or aluminum. The water will attack these metals first and slow down the process of attacking the tank and subsequently prolonging the life of your water heater. How long will your anode last depends on how bad is the water, and how much do you use your water heater? Here in Saskatchewan they can last from less than a year to as much as ten years. The only way you will know is by pulling it out of your water heater and inspecting it.

 How Often Should You Tune-Up?

The water in Saskatoon is fairly mild, but it makes sense to have a tune-up of your hot water heater once per year. A good idea is to schedule a tune-up of all of your heating systems at once to save some money. The end of summer is a good time to get your hot water heater and furnace checked out. If you have garage heaters and other gas lines (to check for leaks), those could be inspected at the same time.

We have come so far from the days that our parents and Grandparents grew up in. Most of them didn't have running water in a house let alone running hot water. Did you ever ask how did they wash? That one question may bring on some funny stories but it's important to listen to their stories and not take some of the items we rely on every day for granted.

  

 

You can find J.O.B. Heating and Air conditioning online www.jobheating.com/. Check out their listing here in the AIR CONDITIONING & FURNACE Category on THE Saskatoon Directory of excellence..they are your Trusted FURNACE EXPERTS Right here in Saskatoon!

 

Hunter Douglas Silhoutte video demo Made In The Shade Blinds Saskatoon a Trusted Saskatoon Blinds pro

Made in the Shade Blinds Saskatoon wants to help you get your windows on the Best Dressed list! They offer free in-home consultations, where they bring the showroom to you. Not only is this more convenient for you, it allows you to see a variety of choices for your home, surrounded by your colors and furnishings, in your home’s own natural light. Made In The Shade Saskatoon are your Trusted Saskatoon Blinds and Window Coverings Experts! 
 
 

Hunter Douglas Silhoutte demo by Made In The Shade Blinds Saskatoon

 

 

Call us at 306-280-0632 for a free in-home consultation and quote – we can work with any budget! From one single window to a whole home or office building, we will work with you to get the window coverings you love! 

 

To schedule an appointment with Heather - the ' Shady -Lady' click here 

 

 

Gibbon Heating and Air Conditioning Trusted Saskatoon plumbing expert shares a tip on choosing a Plumber

Gibbon Heating & Air Conditioning has been serving Saskatoon and surrounding areas for over 25 Years,  a "Total Service" company with trained technicians who are able to provide customers with solutions to all their SASKATOON Heating & Air Conditioning and SASKATOON Plumbing related requirements!

 

They are Trusted Saskatoon Plumbers

Here they share a tip on choosing a Plumber:

 

At Gibbon Heating and Air Conditioning we run into a lot of plumbing stories in and around Saskatoon. Many of these unfortunate tales could be averted by simply taking the time to make sure that you are choosing a good plumber. We thought we’d put together a short list to help you out, of course feel free to give us a call any time with your questions at 306.343.9576. 

It's inevitable, at some point in time you are going to need a plumber to come to your house. It could be due to a leaky faucet or a toilet that won't flush or it could be a larger project, like installing a new bathroom in your basement. In Saskatoon there is a large number of plumbing and heating companies to choose from, all competing for your business. How does a person go about choosing the right one? Below we'll describe some of the things you can do to ensure that you make the correct choice when looking for a plumbing company to do work for you. 

1) Word of Mouth 

Speak to your friends and family about their experience with a plumbing contractor they have hired in the past. Was it a positive or negative experience? If there were problems, how were they resolved? Can they provide testimonials? 

2) Cost 

Hiring a plumber can be expensive. When planning a project that will involve hiring a contractor make sure that you get at least three bids from three different companies and ensure that they can provide positive testimonials from other people that have hired them. The lowest bid is not always the best bid, which leads to point #3. 

3) Comparing Apples to Apples 

When getting bids, make sure that you and the contractors are clear on the materials they will be providing. For example, you may want to renovate your bathroom and have a plumber come in to replace the fixtures. You get three different bids with three different prices but one is much cheaper than the other two. It may not be because the other two are trying to rip you off. What kind of fixtures and materials is the low bidder providing? There is a vast array of materials on the market and not all are equal. Very often, you get what you pay for. 

4) Research 

The internet gives today's consumer unprecedented access to a wealth of information. Use it to research brands and materials before you even call a plumber. Inform yourself about why one shower costs more than another. What are the advantages and disadvantages of a glazed trap in a toilet compared to an unglazed trap? The more you know, the better you will be able to determine what is best for you and your situation. A good plumber will always help point you in the right direction when it comes to choosing but having an idea of what you want in the first place is half the battle. 

5) Insurance

Does the plumbing contractor carry the proper insurance and liability coverage? Are they bonded and licensed to do the work? Don't be afraid to ask for proof of insurance. Some guys can work cheaply because they don't have these things, which cost money to maintain. Occasionally accidents happen. Would you want someone working in your home who doesn't have the proper coverage? 

6) Qualifications 

Who are they sending to your door when you call a plumbing contractor? Does he have the necessary experience to do the work? Ask questions when on the telephone or meeting with their salesperson. 

7) Guarantee 

A reputable company stands behind their work and will clearly state in writing what the warranty period is for a given job. Make sure that you are informed before making a decision. Don't hire Bob's uncle from out of province. If you need him to correct something he didn't do right the first time, he'll be long gone and you'll be stuck with an expensive bill from another plumber to make it right. 

8) Jack of all Trades 

Beware of the person who says that he/she can do your whole project himself including the plumbing, heating, carpentry, drywall and electrical work. Unless he can show valid Journeyperson qualifications for all of those trades it is probably a case of 'jack of all trades - master of none'. Make sure the person who has the qualifications, and is supposed to do the work, is actually the person who shows up. Don't fall for the old: "I can't make it today so I'm sending my cousin over today to install your tub for you."


 

As you can see, there are a variety of ways that you can make sure that you decide on the right contractor for the job at hand. It takes some effort on your part, but the reward in the end will be a job well done and a great working relationship.

 

 

You can find Gibbon Heating and Air conditioning online www.gibbonheating.com. Check out their listing here in the AIR CONDITIONING & FURNACE Category on THE Saskatoon Directory of excellence..they are your Trusted FURNACE EXPERTS Right here in Saskatoon! 

 

 

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S & E Trusted Online Directories Inc
TrustedSaskatoon.com
310 Wall St #209
Saskatoon, SK   S7K 1N7
Ph: 306.244.4150

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