Why Trusted started - Mission and Vision

TrustedSaskatoon.com - About Us - Why Trusted Started - Mission and Vision

Trusted History

Sara, the Trusted Founder, arrived in Saskatchewan from the UK in 2006. With no one to recommend businesses or services to her, she struggled to find good providers for her many immediate needs. Although she spent hours Googling for the products and services her family required, she still encountered bad service and had no idea who to choose.

This was a very stressful experience and she searched for something online to find local, verified businesses; something for people like her and the thousands of other newcomers that were arriving every month. People with no local knowledge or contacts, people from other parts of Canada and from all around the World…there the first seeds of Trusted were sown!

"In 2008 I was working full-time single mom with 3 small children. I ran a busy and hectic household and I didn't have any spare cash or much free time available. One day I made what I thought was an educated choice selecting a service provider - it was an emergency situation and afterwards, I was left feeling taken advantage of both emotionally and financially. The company turned up late and what was charged on the final invoice was triple the original quote. My father wished he'd been there to help out, and he was annoyed that I was treated so unfairly...when he suggested that there should be somewhere to find trusted contractors I decided to go online and see if there was. Upon searching, I couldn't find anywhere that offered what I was looking for so I started to write a business plan."

When speaking to others around her, Sara realized how frequently it happens to so many people across all walks of life. From newcomers to students, immigrants, single women, young people, old people. So many stories from those that had been ripped off and badly treated. The feedback from friends and family indicated to her that there was something lacking. She felt we needed something local, something with actual standards that worked for the people, not for the businesses. She wanted to create something that demanded EXCELLENCE in service as standard, something that could absolutely be TRUSTED!

Read this article written by Sara in 2016 about her 10-year journey from new immigrant to 5 years at Trusted 

Mission and Vision of Trusted

Mission & Vision of Trusted Saskatoon


Our mission is to save you time, money and stress when choosing a Saskatoon business for your needs. We do not believe in small print and we ensure the needs of the consumer are top priority!


The Trusted Guarantees eliminate the unanswered questions or 'grey areas' when dealing with a Trusted Saskatoon Partner. The ongoing process we put all of the Trusted Partners through means that we are eliminating risk from your transaction. In time, with education and the success of businesses who are "Given the Thumbs up" by Trusted, we are confident the philosophy will spread beyond our directories. We hope that other local businesses will see the success of our outstanding service providers at Trusted Saskatoon achieve, then standards across the board will rise! 
At Trusted we only promote locally owned and accountable businesses run with integrity, who have the Trusted Guarantees as the cornerstone of their business. Trusted pledges to give back to the community too, and we support many local non-profits, organizations and events as part of our mandate. Trusted Saskatoon partners are encouraged to share their expertise with us, and you will find their wisdom in the Trusted Tips library

Trusted promotes the BEST, other directories simply list the rest.

Trusted was founded on the principle that good local businesses deserve the promotion. We know they are out there, we have found many already and we work hard to find more, please help us by nominating your favourite Saskatoon business here.
Start your research and choose a Trusted Saskatoon business and you will be making the SMART & SIMPLE CHOICE. 
When Trusted gives a business the 'Thumbs up' it means something!!


"Thank YOU for creating Trusted Saskatoon so that businesses can be recognized for the quality services they provide! Way to go!"

Penny, Saskatoon

"Thank you SO much for making this web site. My co-worker and I were just talking last week of how a web site like this needs to be created. Again, we are single women who have been ripped off enough. Thanks for providing this great service!"

J. Theissen, Saskatoon

"I have used 4 businesses listed on Trusted Saskatoon so far and each of them have lived up to the standards that Trusted said they would...I am thrilled that a website like this has been created!"

A Happy Saskatoon Resident

"Trusted is so awesome. I love their site and all that they do."


"After learning about Trusted Saskatoon from the owner of Invisible Fence, a businesses listed on it, I figured there might be a Trusted Regina so when we needed a realtor to help buy our kids a condo I looked it up. I found Karin at W2 Reality and that was the best decision I could've made. She is a top notch realtor and a fantastic person on top of it all. She made this experience the best it could be and I'm so glad I checked here to find her."

A Happy Regina Resident


S & E Trusted Online Directories Inc
310 Wall St #209
Saskatoon, SK   S7K 1N7
Ph: 306.244.4150


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