Trusted Saskatoon Blog | All posts tagged 'imagery photography'

TrustedSaskatoon.com is so proud to partner with Imagery Photography and tell you why as we brag about this Trusted Saskatoon Photographer!

It seems like everyone who runs in “photographic circles” knows Imagery’s founder, Milton Taylor. Milton started Imagery Photography in 1977 out of a desire to be independently successful – and over the past 35 years has become a name that is synonymous with quality and artistry. As you can imagine, a lot has changed in the photographic industry over 35 years – the technology is very advanced as compared to the old equipment and processes. Milton comments,

“There is more to creating a portrait than a magic camera and photoshop skills… our strength is in our experience, our background in technical training, and our ability to understand the fundamentals – lighting, posing, and the mechanics of exposure.”

Considering that Milton is a Master of the Photographic Arts, we truly believe that at Imagery Photography Saskatoon, you are dealing with the experts!

Your experience with Imagery begins with the initial consultation, where Milton gets to know a bit more about a person, and really listens to what you, the client, want from your session. This is crucial to the success of the shoot because this is where Imagery works with you to discover what style of portraiture will make you the happiest, whether it be journalistic, static, traditional, or environmental.

Listening to their clients is key to their success… Imagery Photography strives to give you the portraits that you will cherish. From this point, you then book your session (with a rain date chosen just in case!), and after that, a client comes back in to sit with Milton for the initial projection. This is where you can review all of the photos in the shoot with your photographic team to choose your favourites. After that, you are emailed your choices to make your final decisions, and then you are ready to order.

We all know that there are different reasons that people do what they do… some do it for the money, some do it for recognition, and some do what they do because they are passionate about it and genuinely love their craft. When we asked Milton what he loves the most about his work, he responded,

“I love working in the environment, working with 3 or 4 generations of family, and working with young couples in love… you can see the passion people have for each other. Things in life will catch your eye if they catch your heart – these are the things you should pursue.”

Essentially, Milton sees himself as a historian – and this is where the artistry really comes into play.

“This work will be seen 50, 60, 100 years from now.”

Imagery Photography works in collaboration with many photographers in the province, hoping to elevate the standards of the industry and the profession as a whole. Milton does quite a bit of mentoring, and the attitude is always that someone once took the time to share knowledge with him, and this is his way to give back to the profession. He states,

“Having a cake and eating it by yourself is no fun. This is my cake and I’m sharing it!”

Asked about retirement, Milton always says he’s retiring on the first... the first time he doesn’t enjoy it anymore, that is! Well. here’s to many more years!!!!!

Read the glowing client testimonials from the clients Trusted spoke to on the IMAGERY PHOTOGRAPHY listing in the SASKATOON PHOTOGRAPHY & FRAMING category on the Saskatoon Directory of Excellence for yourself!!

The Evolution Of Photography

Everything moves and shifts with the slow march of time until not much of the past normals are left to be sifted from the sands of the new.

There’s no question that tech has made us much more portable than we ever were. The equipment itself is far more sophisticated and capable — we can see what we are shooting in real-time; we can fine-tune everything to whatever our needs are. We are now able to transmit our pictures from anywhere we can get an internet connection.

When I started, everything was dependent on processed film, which meant having to bring film, a darkroom kit including enlarging and print-making equipment, and a transmitter (very much like a souped-up fax machine). We’d have to find or at least arrange for a telephone line and telephone access when we needed to send our images. The phone lines were all analog, and each picture took around 10 minutes to send — if the line was interrupted for any reason, we’d have to start over. If we got out 10 images in a day, that was huge.

Photographers now can send wide arrays of photos multiple times during the day. The upside of all of this is more time on the scene providing coverage and more choices sent. The smartphone has killed the lower-end camera market, and if it hasn’t killed the mid-range market, it’s sure breathing down its neck. Everyone has a camera with them now at all times, and there's no doubt that we're seeing images that we never before could have contemplated. As we all know, it’s not just still images but also video.

We spend a disproportionate amount of our income at local farmers' markets, high-end supermarkets, and new openings. It matters to us and it’s something we want to invest in. Others want to spend their money on cars or clothes. That’s fine; they won’t be spending $200 on dinner, because they see no value in it. Photography is very much the same. If a client perceives the value of the event photography to be $100, then they are going to spend $100; a client looking for a $1200 photography delivery is not going to book a $100 photographer.

With each advance in the cellphone market, I wonder what the long-term prognosis is for the high-end cameras. The next evolutionary phase of photography might not be a progression in the way we make images. Instead, it’s quite possible the next unseen horizon will come from the way we share those images with the world or how we store them for ourselves. If a photograph indeed captures a memory, what use is that memory unless it can more tangibly be recalled? Looking back in the history of photography has each subsequent advancement not strived to make the photo more qualitative, more lasting, and more real?